Small Business Planning is Essential

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( — May 15, 2017) Syosset, New York —  May is National Small Business Month, which recognizes the critical contributions of America’s entrepreneurs and small business owners. One element of a successful small business is having a well thought out business plan. Writing a business plan doesn’t have to take months, compiling pages and pages of text. You can create a plan in under a month, working at your own pace. Use a presentation format like PowerPoint or Keynote to save time, and make it easier to share.

There is a wealth of resources online to get tips and ideas on HOW to write a business plan. But WHY? A study by Babson College found that start-ups with a business plan raised twice as much capital as those without one within the first 12 months. 

Not all companies are the same, of course. You’ll need more detail if you’re raising money or asking for a loan or taking on risk. But no matter your situation, you need a plan, and here are some key reasons:


Nobody wants to work on a start-up for a year only to find out you were going to lose from the start. Many entrepreneurs learn the hard way that big mistakes are easy to make. Developing and sharing a business plan can help make sure that you’re running at high speed towards your goal.


Passion is one thing, and it’s a wonderful thing to have about your business, but emotion can cloud your judgment, whether that emotion is passion, or on the other hand, doubt and fear. Having a solid business plan in place allows you to step back and be objective about your activities and the facts and figures involved. 


The likelihood is that you aren’t building an empire all by yourself. You’ll have partners, collaborators, colleagues, advisors, and even helpful friends and family. A business plan will take all of these well intentioned partnerships and align them toward a stated goal and how to reach it, step by step.


Execution is everything. And in order to execute successfully, you’ll need a strategy. In other words, you’ll want to set priorities, write goals, and sub-goals to measure your performance and forward progress in reaching those goals. 

An important thing to do as well is ask poignant questions of yourself such as, “What do my customers need and want from my business, my services, and products? What is the price point of those services and products? What is attractive or sellable about those products? What is the best way to market those products and services?” These are all things you’ll address during the business planning process.


No matter the source of your initial cash infusion, whether a loan from a bank, or from friends or family, you will need to be able to communicate to your potential investors your vision for the company, as well as the value in it and how they’ll make their money back. A good business plan will do this in a clear, concise, and compelling way. 


Material contained in this article is provided for information purposes only and is not intended to be used in connection with the evaluation of any investments offered by David Lerner Associates, Inc. This material does not constitute an offer or recommendation to buy or sell securities and should not be considered in connection with the purchase or sale of securities. 

To the extent that this material concerns tax matters, it is not intended or written to be used, and cannot be used, by a taxpayer for the purpose of avoiding penalties that may be imposed by law. 

Each taxpayer should seek independent advice from a tax professional based on his or her individual circumstances.

These materials are provided for general information and educational purposes based upon publicly available information from sources believed to be reliable– we cannot assure the accuracy or completeness of these materials. The information in these materials may change at any time and without notice.

David Lerner Associates does not provide tax or legal advice. The information presented here is not specific to any individual’s personal circumstances. Member FINRA & SIPC

About David Lerner Associates

Founded in 1976, David Lerner Associates is a privately-held broker/dealer with headquarters in Syosset, New York and branch offices in Westport, CT; Boca Raton, FL; Teaneck and Princeton, NJ; and White Plains, NY. For more information call 800-367-3000 Visit our website:

David Lerner Associates

477 Jericho Turnpike
Syosset, New York 11791
United States
800 367-3000