(Newswire.net — June 16, 2017) Hudson, WI — Spirit of Success platforms allow for an in-depth look into an organization that provides a richer experience for the visitor. It assists with decision-making criteria that reaches beyond a value-proposition and engages visitors in a more complete and satisfying way. Understanding that most products and services are easy to find online, marketing’s role in visibility is solved pretty easily. Through these Success Platforms, marketing takes on the critical function of assisting visitors with informed and inspired decision-making.
Books are the keystone from where the Success Platform develops. In addition to being an excellent calling card, writing a book about your organization will serve you in many other ways. Here are 12 ways in which writing a book creates value for a business owner or leader:
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It clarifies the core values of the author and his/her organization
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It communicates those values to others and helps employees “ride for the brand”
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It describes through detailed examples the culture that results from those values
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It provides a historical journey, the challenges and triumphs that shaped the organization
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It differentiates the author and his/her organization substantively from industry competitors
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It connects people (prospects, customers and staff) on an emotional level
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It adds depth to the organization’s brand and provides added control over its online presence
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It sets forth a standard of operation and principle, and provides examples thereof
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It indicates what people can expect when they engage the organization
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It brings to life the faces, names and personalities involved in the organization’s evolution
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It helps readers to determine how well they relate to the vision, values, culture and tradition
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It provides a stable source of continuity and direction in a rapidly changing environment
Success Platforms use books as part of a larger strategy. Through book writing, the author takes the reader on a deep dive into the vision, mission, values history and culture of his/her organization. Thoughts are organized. Words are formulated that communicate those thoughts to others. Gaps have an opportunity to be filled.
Elements of a Success Platform strategy include:
- Book
- Online platform/portal
- Video documentary based on the book
- Promotion through email, news and social media, as well as the possibility of live presentations
- Linking/connecting with other websites and sources to add depth of content
- Aligning with like-minded associates and strategic partners
- Maintaining and updating the platform with new information and dialogue
The inside-out strategy of a Success Platform
An abundance of online marketing information is available on virtually any product or service in virtually any industry. However, when it comes to making an informed decision, especially where it pertains to a high-ticket purchase or career decision, the information available to visitors often falls short and the prospective buyer or job seeker is left pondering whom to select among the many providers with apparently the same offering. Through a Success Platform, you and your company make better use collectively of your online marketing efforts through a well-developed, inimitable process that will engage and attract the customers, clients, employees and alliances you seek. For more information, contact linda@spiritofsuccess.com.
Spirit of Success
511 2nd St. #11Hudson, WI 54016
United States
651-230-0905
linda@spiritofsuccess.com
https://spiritofbusinesssuccess.com