(Newswire.net — July 12, 2017) — Email marketing can help you not only achieve but exceed your marketing goals. In fact, it is believed that B2C companies who utilize marketing automation enjoy conversion rates as high as 50%.
However, Radicati has estimated that an incredible 120 billion business emails are sent and received each day, which means marketers need to stand out by creating personalized email marketing campaigns.
1. Create Subscription Opportunities
Email marketing can build trust, boost brand awareness, develop customer relationships and increase your conversion rate. As it is undoubtedly one of the most powerful marketing platforms available, you must create as many opportunities as possible to encourage people to sign-up to your mailing list. For example, encourage customers to sign-up at the checkout area, promote the newsletter benefits across social media and add a sign-up form to your homepage.
2. Offer Incentives
Another effective way to gain new subscribers is by providing incentives. For instance, you can ask a customer for their email address in exchange for providing them with valuable content, such as an eBook, guide or exclusive blog post.
3. Localize Your Messages
Do you send email marketing campaigns across the world? Do you have a range of subscribers who speak many different languages? Aim to localize your emails to talk to a subscriber in their preferred language, which can boost your engagement.
4. Consider Time Zones
Different subscribers may live in different time zones. Consider the time of day a subscriber would receive an email to avoid the message becoming lost in their inbox. You can split customers into groups using segmentation, so they will receive the best content for their needs at the best time.
5. Embed Third-Party Advertising
Did you know you can embed third-party advertising into an email marketing campaign? Not only will it provide more valuable content to a subscriber, but it can also help you enjoy an additional revenue source, which could provide an improved ROI.
6. Understand Email Marketing Metrics
Aim to learn more about email marketing metrics such as open rate, click-through rate and conversion rates. Once you understand what the terms mean, you should proactively monitor the statistics to develop more successful email campaigns in the future, as you’ll understand what works or doesn’t work for your subscribers and business.
7. Freshen Up Your Mailing List
Don’t waste your time and efforts sending emails to bad email addresses. Try to review your mailing list every month to say goodbye to fake accounts or invalid addresses. This will ensure you only send emails to addresses that will engage with your brand and allow you to gain a more accurate understanding of your open and click-through rate.
8. Use a Real Email Address
A noreply@yourbusiness.com email will make your company appear to be unfriendly and unhelpful. Show your subscribers that you are a caring, helpful business that wants to hear from your existing and prospective customers by providing a standard email address they can reply to for any inquiries.