(Newswire.net — August 21, 2017) — Having a site with improved Domain Authority is a dream every online marketer harbors. Many people doing SEO and online marketing often use this term. What is more surprising is that many people find it hard to understand the actual meaning of DA. Normally, it is used to depict a site’s strength in relation to how best it is positioned in search engines. Yet, in most cases, DA is used to point particularly to the ranking authority of a particular site as indicated in the Open Site Explorer by Moz.
Why Domain Authority is important?
Formerly, SEO experts and internet users depended most on Google PageRank to establish their site or page’s trustworthiness. Pages got their rankings basing on quality and number of links using a 0-10 point scale. While the most popular sites containing a large number of links generated from authoritative sites received an increased PageRank, the freshly established sites containing a low number of links were rated low.
Even though Domain Authority is not actually an alternative to PageRank, it provides a formula to calculate a site’s strength in search engines. Thus, it allows us to determine a site’s link profile and also provide the solution to the query: “What is the strength of this particular page links in relation to the search queries in Google.com?”
Ways to Help You Improve Your Domain Authority
The fact that ratings by Moz Domain Authority approximate the competitive nature of a particular site in Google, it is difficult to manipulate the results. But, whatever you do to enhance your SEO and your site’s link profile is going to boost your Domain Authority. Some of the most appropriate ways to help improve DA and SEO include:
1. Optimize your site’s internal links
Although it is hard to openly control every single part of your SEO, there is need to take absolute control of your internal linking. This may not only offer you an improved user experience but it may also improve your site’s ratings as well as enabling you to have an enhanced link equity management throughout your whole domain.
The following are some of best strategies you can employ to enhance your internal linking:
- In order to understand about the subject at hand, connecting to relevant content users is critical.
- Applying a meaningful natural anchor text.
- Avoiding artificial anchor text with an aim to influence search engines.
- Linking from increased Page Authority (PA) to reduced Page Authority to allow for link juice.
- Connecting from increased traffic pages to improved value pages to help boost conversions.
This is self explanatory; however, developing stellar piece is critical when it comes to improving your site’s Domain Authority and its rankings. In the absence of content, no site will want to associate with your site, hence, no hope for improved rankings. It is always important to understand what other bloggers, businesses and journalists associate with when generating new content.
Great content needs to be perfectly written and top class. Thus, it is vital to ensure there are no grammatical errors and typos and should remain focused on the subject and detailed to enable you rank better in Google.
3. Go for top-class links
Yet still, link building remains an important part of a strong SEO strategy. It is not enough to have content that is great and well-optimized alone; link building is equally important. Below are some great ways to achieve top-class links to your website. To check your links, DA and PA you could use tools like this one – https://scanbacklinks.com/check-dapa
- Make sure your site is included in directories such as TripAdvisor, Google My Business, Better Business Bureau and Yelp.
- Guest post on relevant popular sites on a regular basis. This is important when it comes to SEO, showcasing your expertise and gaining referral traffic.
- Looking for broken links on other peoples sites and asking for them to be removed and replaced with those pointing to your site.
- Making use of a reverse image search system to establish other sites’ trends using your images. You may request them to backlink to your site instead of removing the images.
Conclusion
Domain Authority will enable you understand those you are competing with, the best keywords to target and the best way to stay at the top of your competitors. This is because it compares your SEO strength with those of others.