Using Promotional Products in the Digital Age

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( — September 23, 2017) — In today’s digital age, traditional marketing is often completely overshadowed by social media and web marketing. While it is possible to devise and execute a marketing strategy using the Internet alone, having a “physical” presence is still highly recommended. After all, without one you’ll be ignoring a major pool of potential customers.

The average person needs to be exposed to a brand around seven times before making a purchasing decision. Marketing is a process, with each step urging potential customers a little further down the sales funnel. Therefore, the more opportunities you have to tip the balance in your favour, the better.

The following four promotional products are all cheap to produce, easy to implement, and will help you get those precious points of exposure up to (and beyond) seven.


If you ever have an event or are attending a conference, custom lanyards will give your brand an aura of professionalism. Aside from having functional benefits – carrying ID cards, keys, flash drives, and even larger items, such as cameras and phones – they are an effective and economical promotional tool.

What’s great about custom lanyards is that anybody can use them. Additionally, they will not only boost exposure for the people wearing them, but also, anyone that they encounter. And imagine how many people just one person may interact with throughout the day.

Pens and Pencils

One of the best things about pens and pencils is that they’re highly functional. They are carried around daily in handbags and shirt pockets, stored in easy-to-access locations in the office, essentially providing a constant and steady stream of exposure day in, day out. In addition, they have an extremely long lifespan.

Each time somebody picks up a pen or pencil with your company name written on it, they are being exposed to your brand on a subconscious level. While this may not entice them to buy your products or services, it will burn an image into their mind; and then, the next time they do need something related to your industry, guess what will pop into their head?

Business Cards

The humble business card has been a staple, charming aspect of the business world for hundreds of years. And no, they’re not only for the corporate big-wigs in Times Square, any business owner – from part time freelancers to regional SMEs – can benefit from using them.

It’s surprising how much information you can cover on such a small space: name, address, phone number, email address, website, tagline. This little piece of cardboard will give you an opportunity to provide all of these details quickly and on-the-fly, which is far more effective (and less annoying for both parties) than having to write them down.


The brochure was the website of the 20th century. Just two decades ago it would have been business suicide to enter the marketplace without them. Nowadays they’re regarded as nothing more than an unnecessary luxury, reserved only for roadside cafes. However, this couldn’t be further from the truth.

Brochures are extremely cheap to produce, perfect for corporate events, and cost far less per item than most keywords cost per click. Additionally, they could set your company apart in a saturated marketplace as you’ll more than likely have little, if any, competition. While you should never rely on them as your sole method of marketing, they can be a viable asset to your toolkit.

Any marketer worth their salt will know that the key to an effective, well-rounded marketing campaign is to tackle both the “physical” and “digital” world together. Although promotional products may not be as relevant as they used to be, there’s still a massive place for them; one that you should not ignore.