(Newswire.net — October 27, 2017) — Here is a simple but effective three-step way to 2X the response on your next email campaign:
- Send 10% of your list subject line A, and 10% more of the list subject line B
- Send 10% of your list using call-to-action (CTA) 1, and 10% more of your list using CTA 2
- Send the remaining 60% of your list your message with the best subject line, and the most effective call to action.
1– Send 10% of your list subject line A, and 10% more of the list subject line B*
Wait at least 2 hours (but up to a day) and evaluate just the open rate (OR) of the two versions. I often find that one subject line is opened at twice the rate of another…. And I can’t always guess which line will perform the best.
You have now sent just 20% and you can be confident that you can send the remainder the highest performing subject line, one that will be opened much more often than the subject line you might have used, but for split testing.
Now it is time to test your call to action to improve your call to action (CTA) click-through rate (CTR) of your message.
2 –Send 10% of your list using call-to-action (CTA) 1, and 10% more using CTA 2*
Now you may be tempted to assume that you already have click-through rate data from your first CTA based on the testing of your subject line, but for reasons that are beyond this short primer, just take my word for it, that subject lines will affect click-throughs. Wait at least 2 hours (but up to a day) and evaluate click-through rate of the two versions. I often find that one subject line is opened at twice the rate of another…. And I can’t always guess which line will perform the best. You have now sent just 20% and you can be confident that you can send the remainder the highest performing subject line, one that will be opened as much as twice as often as the subject line you might have used but for split testing. Now it is time to test your call to action to improve your click-through rate…..
Continue reading here: http://szeak.com/ctr-cta-use-alphabet-soup-2x-return-next-email-campaign/