(Newswire.net — November 1, 2017) — The home improvement sector has changed dramatically during the last decade, particularly on a localized level. Although word-of-mouth advertising is still extremely powerful, the digital age has shifted the paradigm. Now it’s more important than ever to have a strong Internet and social media presence.
The following tips will help you market your home improvement business online and ensure you aren’t neglected by the new generation of homeowners.
Focus on Local Search Engine Optimization
Nowadays over 81 per cent of people will check the Internet prior to making a purchasing decision. Therefore, if you don’t have a presence on Google you could be losing a phenomenal amount of business. Even though the home improvement sector has traditionally relied on word-of-mouth advertising, now that the millennial generation make up the largest segment of home buyers, it’s important that you implement localized Google advertising techniques, such as listings on Google Maps and Google My Business.
Publicly Manage Online Reviews
In addition to boosting your presence on search engines, you must manage your reviews. Unfortunately, people are generally more inclined to leave feedback when something bad has happened. If this ever happens to you, be sure to respond in a respectful and transparent manner. People will be far more forgiving if they see that you offer decent customer service.
Cross Promote Your Services With Other Businesses
When you’re working in the home improvement sector, forming good relations with other related businesses is paramount. In fact, it’s these relationships that could dictate your price. For example, if you can acquire discounts for repeat business from a supplier or tool hire company, you could lower your price while retaining the same profit margin. Form good relationships with other local businesses and you could also have another marketing avenue based on reciprocal recommendations, both online and offline.
Volunteer Your Services for Community Events
Always focus on building your community image. People like to hire companies and tradesmen that they know and can trust. Getting involved in local community events can be a great way to network with locals. Offer your services to local charities or see if there’s a Habitat for Humanity project taking place in your area. This will show that you care about your community and aren’t just out to make money.
Use Direct Mail Marketing
Even in today’s digital world, old-school traditional marketing can still have a place, particularly direct mail. While it’s more expensive than email, it generally boasts much higher conversion rates. Additionally, it’s very effective if you want to geo-target customers on a local level. If you are going to post flyers around your town, just remember to target homeowners. Steer clear of areas that have a high density of apartment renters and students.
As an industry built that relies on referrals and reputation, you can’t afford to make mistakes. While the above tips could help you get clients, the only way to retain a steady workflow of repeat business is to ensure you provide a quality service.