Book Release of Non-Aggressive Sales System Training That Works

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( — December 14, 2017) — A refreshing perspective in today’s fast paced world, “Empathy Persuasion: High-Impact Low-Key Skills To Get The Outcome You Want” sets its main focus on how to effectively and naturally communicate to sell your products, services and ideas. Readers will likely find a particular interest in how to use the right and left brain skills and the breakthrough to what Stan calls the “Sub-Brain”.

Empathy Persuasion: High-Impact Low-Key Skills To Get The Outcome You Want is being released by FCC Publishing.

A little bit about the author; Stan is both a Speaker and Business Innovator – Married 27 years, Stan is also an accomplished and published lyricist who co-wrote the theme song for the Disney movie, The Fox and The Hound. The song is called “The Best of Friends”. Stan studied to become a lyricist with the great Al Kasha, he also wrote and produced over a dozen songs with Country Musician of the year Baker Knight. Stan writes poetry and loves Shakespeare, skiing and snorkeling. Stan Fidel’s brand new book, “Empathy Persuasion: High-Impact Low-Key Skills To Get The Outcome You Want” is set to go live Feb. 13, 2018, available for preregistration at and is expected to become a big hit with fans of the sales and persuasion world.

More information on the book can be found here:

This is the fourth book Stan Fidel has authored. The book was written with the aim in mind to help salespeople earn what they are worth and be more persuasive without being pushy. There’s also particular excitement about this launch because it reveals the author’s best sales training secrets and is the most complete sales system to become highly persuasive.

Stan Fidel has a background in sales, marketing, business and public speaking that goes back 45 years. He started his telemarketing services and consulting business 39 years ago. Running a successful telemarketing company helped shape the creation of this sales training book and what he learned in the sales trenches from clients and his own personal and professional sales training development are all detailed.

When asked about why he wrote the book, Fidel said: “I discovered early on that salespeople talk too much and don’t listen enough, therefore they struggle to be successful and don’t help their clients get what they really need” and it’s Stan’s mission to change this dynamic.

Fidel has hopes that the book will help literally anyone (mom’s, teachers, co-workers, anyone) who wants to be a better communicator, make communication of all kinds more effective and less adversarial. This positive outlook from the author is certainly a testament to his optimism considering some of the mishaps during its creation. At one point we had the book ready … then after additional field testing we discovered 2 missing chapters (missing sales training secrets) that are most applicable to selling and communicating in today’s world.

In a recent interview, the author made a point of saying “Thanks to my predecessors and mentors J. Douglas Edwards, David Sandler, Brian Tracy, Kenrick Cleveland, Dan Sullivan; my clients Marvin Feldman, Bill MacDonald, Victor Iannelli and friends Moe Abdou from whom I learned the science of selling, so I could practice it as an art”. Also for their part in the creation of the book, “Thanks to my wife Bela Fidel, my sister Elaine Fidel and my nephews Tom and Steve Alper for their continuous support.”

Those interested in learning more about the book can visit here: