(Newswire.net — December 14, 2017) — Storefront, that is! Whether you operate a retail business, own a consulting firm, or contract out a service, your storefront or lobby area is essential for establishing a first impression with your clients. Decide what kind of feel your space wants. It’s important to take into consideration the space you’re in, your budget, and what the whole team wants. You may want to go for a modern, industrial theme, or perhaps something elegant and classic.
Showroom floor
Your “showroom,” as it were, is a major component of your business. To show off your products to their full advantage, be sure you have a great display plan. You want your products to be shown in a manner that doesn’t compromise their safety. You also don’t want your display to be so funky as to detract from the products it’s supposed to be showing off! Well-designed steel slatwall display systems, such as shelves, brackets, and panels, can display your products to their fullest advantage. Try not to keep products on the floor–if there’s flooding, you could deal with irreparable damage.
Keeping the interior decor of a space up-to-date shows that you care about the well-being and maintenance of all aspects of the business–and vice-versa. If the business you work in has clients who come into an office, this is a must! You want your clients to feel comfortable and well-cared for. This means clean furniture that’s in good shape, freshly-painted walls, and some decor. Don’t forget plants! Not only do they make the space more fresh and welcoming, they also improve the air quality, and studies suggest that they increase productivity.
If you have a business that sells merchandise to shoppers, remember: the interior setup of your store can actually influence your customers to buy more. Elements to consider include storefront displays, signage techniques, the “threshold space,” and the path your customers walk. By strategically placing merchandise, slowing your customers down, and making them feel comfortable in the space, you’ll provide them with an enjoyable shopping experience that they want to extend. It’s worth doing some research or even hiring a designer to maximize your store layout.
Lights and temperature
Lighting is a key ingredient for any storefront. Poor lighting can cause headaches and eye strain. If your workspace has windows, keep those blinds open! Natural light is essential for our health (it helps us sleep better) and good for the mind. If you don’t have this option, look for light that mimics natural sunlight or for diffused lighting. This is a much cheerier and less stress-inducing choice than harsh fluorescent bulbs. You don’t want clientele dreading coming into your business because the lights are so harsh. You want them to stay a while–the longer they stay, the more they may buy.
You’ll want you space as climate-controlled as possible. Sure, your clients can’t “see,” the air, but it’s still an essential part of the storefront experience. Electronics, for instance, need to be stored at low temperatures and low humidity levels. You also want clean air and comfortable temperatures for your clients and workers.