(Newswire.net — December 28, 2017) — Is your brand new and needs a lot of exposure so that people – your ideal customers/clients – can become aware of it, and probably do business with you? Or has your business been existing for a while without any traction and you’d like things to change for the better?
Have you considered social media? If not, where else do you think you can find millions of potential buyers from all over the world all gathered in one place? If you’re not yet looking to get some quality attention to your business via social media, then it’s time to do so.
Leveraging on the power of social media can move your business from where it currently is to where you want it to be in a shorter time than it otherwise would have taken you. Here’s how to increase your brand exposure with social media:
1. Choose your platform
Firstly you have to know that not all social media sites are born equal, and not all social media sites are useful at the same level for every kind of business.
No. instead, some are great for businesses that use a lot of content – like a news blog, while some are more useful for businesses that are highly visual – like photography.
While the former would use Twitter more to distribute content, the other would use image-centric social media like Pinterest and Instagram more.
A business that is more demonstrative – like fitness training or makeup artistry – would use YouTube more, because of the video format their tutorials would mostly be in, while a business-to-business (B2B) service would spend more time on LinkedIn.
Other than the nature of your business, another factor that determines the social media platform you’d choose is your audience. You need to be wherever they hang out more. You can’t be selling to baby boomers and make Snapchat your major promotional base, for example.
Influencers like Nathan Yeung advise that you don’t have to be on all social media, at least for a start. Choose the perfect one for your business and master it. When it starts getting you some good results, you can move to the next.
And if you’re not sure which is a perfect start for your business, just go with Facebook; it’s more general than other social networking sites and it has the size advantage. Everybody is on Facebook!
2. Quality content is still king
When people eventually check out your brand for the first time on social media, what would they see? What would be their first impression?
No matter what format it takes (whether text or video) your social media account or page or profile should be known for consistent topnotch content. Your ideal audience must always find useful and relevant information on your pages. This way they’ll engage more with your brand and share your interesting or informative content, giving you more exposure in the process.
3. Influencer marketing
These days you don’t even have to sweat too much in order to get some brand exposure on social media. You can simply let someone who has built their own brand over the years to give you some exposure.
Influencer marketing is when you make someone with a huge following on social media promote your brand to their audience. This can give you thousands of new views and followers overnight. But know that this doesn’t come free; it would cost some money – or relationship equity.
4. Contests and giveaways
People love competing for a prize, and also love getting things for free. Combining these two in your brand promotion is tapping into two great natural human traits in creating a powerful strategy.
Host regular contests for a prize – or prizes – that people can win either by just being the most popular entry or by answering a quiz correctly – or just randomly picked.
This will definitely give your brand exposure a boost.
5. Social media advertising
This is the fastest – and definitely the best – way to increase your brand exposure with social media. Creating quality content and paying your ideal social platform some money to help you boost the reach of such piece of content will expose your brand to a huge number of people that would otherwise have never seen your brand. With just $10, you can get thousands of impressions.
The advantage of social media advertising over other methods in this list is the ability to narrow your audience strictly to those most likely to engage with your brand and/or do business with you.
Now you have five ways to increase your brand exposure on social media. While at the end of the day you want a system that incorporates all five, I’d suggest you start working this list one point after another. Before long, tens of thousands of people will know what exactly your brand stands for.