(Newswire.net — January 24, 2018) — After making a mark for more than 7 years as one of the leading florists in India and building a strong customer base of more than 10 lakhs, FlowerAura is ready to set another benchmark by entering more ardently into the cake sector. Although the company is already into the business, it wishes to expand further by bringing something new on the table for every customer.
Speaking about the same, the company’s spokesperson said, “We’re already on it and to start off, we’ve added new and exclusive cakes to our category. The reason we chose to focus more in cake segment was because of the long term prospects and constant market growth. Also, the repurchase rate is seen to be higher in cake category.”
With people seeking to add exclusivity in the celebration, cake segment is undoubtedly, on boom. People are moving from traditional cakes to designer and themed based cakes. Not to forget, mini confections like jar cakes and cupcakes are observed to be in equal demand. In addition, cake is not just being ordered for birthdays and anniversary but also for all little celebrations to mark them special like a 6 month anniversary or a 2 month baby shower. It is evident that cake is becoming an indispensable part of any celebration.
With the addition of new and exclusive cakes on the portal and the demand being on constant rise, how does FlowerAura meet the consumer expectations? Delivery centers in 200+ cities and franchisee stores in Tier 1 and Tier 2 cities have helped us pay attention to hassle free online cake delivery and provide prompt services. Same day and midnight cake delivery options come as a plus point for customers who who love far away from their dear ones.
In the era where relationships cannot do away with the distance, FlowerAura serves the purpose of expressing the love perfectly with amazing tokens that qualify its motto When Words Are Not Enough by saying the unsaid.
About FA Gifts Pvt. Ltd.
FA Gifts Pvt. Ltd. owns two e-commerce business ventures namely, FlowerAura – an online flower and gifting portal that provides its services in 200+ cities across India since 2010, and Bakingo – a recently launched bakery venture that deals exclusively with cakes in the cityof Delhi, Gurgaon, Noida and Ghaziabad.