Michael Garvie on Harlem Globetrotters Deal With Ticket Galaxy

(Newswire.net — February 1, 2018) South Windsor, CT — To help it celebrate its 90th year as a leading sports entertainment powerhouse, the Harlem Globetrotters entered a partnership with Connecticut-based Ticket Galaxy, itself a leader in the secondary ticket sales market. Now in its third year, Michael Garvie, Vice President of Event Investment for the ticketing firm, reflects on the partnership and what it has meant for both enterprises. The sports exhibition team is recognized worldwide as a unique family entertainment experience, blending comedy with incredible basketball skill, and has visited over 120 countries over the past nine decades. In its 90th year in 2015, the Globetrotters experienced record-breaking ticket sales, and the partnership with Ticket Galaxy was designed to help them shatter even more sales records. “Our partnership with the Globetrotters was a match made in heaven,” says Mr. Garvie, who has a background in sports science. “Our expertise in ticket sales helped propel the Globetrotters to new levels of success in the three years we’ve worked with them.” To learn more about the partnership, visit https://www.prnewswire.com/news-releases/harlem-globetrotters-partner-with-ticket-market-leader-ticket-galaxy-300151326.html.

The Ticket Galaxy partnership gave the ticket sales firm official status as the sports team’s secondary ticketing partner. The company has received in-game brand integration throughout the team’s exhibition schedule and has given them online promotional exposure to millions of fans. It has been a lucrative opportunity for both the ticket company and the Globetrotters themselves. In 2016 alone, the Globetrotters visited 260 cities in North America as part of their 90th anniversary tour. Since the team’s founding in 1926, the Globetrotters have entertained hundreds of millions of people. They were one of the first American entertainment icons to travel behind the Iron Curtain, performing in nine games in Moscow, Russia at the invitation of a prominent Soviet official. The team received the Athletic Order of Lenin medal for their performance. 90 years after their start in the family-oriented entertainment industry, and the Globetrotters are now a household name. “Thanks to our partnership with the team, Ticket Galaxy is quickly becoming the most-recognized ticketing agency in the world,” adds Garvie.

As the VP of event investment, Michael Garvie is tasked with identifying new opportunities for Ticket Galaxy. Partnerships like the one with the Harlem Globetrotters are only a part of what the company is known for; the company has achieved success in secondary-market ticket sales as well as in primary-market ticketing operations. The firm specializes in sold-out and discount tickets to a wide variety of sporting and entertainment events during the calendar year. Ticket Galaxy works closely with event promoters, entertainment venues, musicians, and entertainers to achieve goals. The firm is known for its collaborative nature and expertise in sponsorship, ticket distribution, and promotional services. For more information, on Mike Garvie and his professional career, visit his Crunchbase profile.