(Newswire.net — February 12, 2018) — For many business leaders, social media is a part of almost every piece of their marketing campaign. Somehow, the benefits of social media are lost between marketers and web builders. Your business website should be ground zero for linking social media to your organization.
There is a plethora of different ways to achieve social media integration on your business website, you simply have to look and learn. Check out these examples of a few effective ways to integrate social media into your business website’s design.
Social media share buttons
There should be social media share buttons littering the borders of the pages of your website. People work on impulse, and your design must accommodate that instant urge to share a laugh or an important epiphany induced by something on your website.
You can put share buttons on your homepage. You can put social media share buttons on your contact page. You can put social media share buttons on every single blog post you make. Can you find the social media share buttons on this example page? Of course you can, because our eyes are trained to see those things.
Make social media logins available
Believe it, or not… people actually prefer to create a login with a new website by simply linking one of their social media profiles. No one has time to make a whole new profile when they can simply click a button and link an existing creation.
Creating the ability to use social media as a login on your website also creates better odds for web users to sign up for your newsletter. Making your website social media friendly helps create a more fluid experience for visitors.
Add social media video events
Make social media videos a part of your website. Search engine algorithms reward mixed media with higher rankings in the SERPs. Incorporating social media videos to share and circulate puts your website out into the eyes of the public in a different way.
Embedded social media posts
You may also want to link social media to the content of your website through embedding social media posts in your text. When formulating new blog posts, use social media posts as reference points for the subjective material of the particular post.
Link your social media profiles
In addition to your website, it is helpful to create a social media profile on as many platforms as possible. You may only want to put a grand effort into one main platform, depending on the scope of your operation, but social media is a necessary evil for visibility online.
Your business website should simply serve as a portal or hub for all of these other outlets possibilities. You want to make it as easy as possible for people to “stumble” across your website, and social media vastly improves your opportunities.