(Newswire.net — February 16, 2018) — Have you ever wondered how spokespeople and public relation specialists manage to pull off an impressive speech in front of a full media house? How many times have we seen Whitehouse media relations people handling tough questions?
Well, the secret behind all that talk and confidence is media training. Workshops and programs in media training teach anyone the skill and attitude required to be effective in front of TV cameras, journalists and the world at large.
In fact, media training can be an important skill, as we plunge greater into a digital world where connectivity is instant. Let’s look at why you need media training in this current and future digital culture.
Emergence of HD
The emergence of High-Definition and smart TVs mean a clearer picture of you than ever before! This means, your audience will be looking not just at your facial makeup, but also closely on your gestures and body language to gauge your confidence and expertise in what you’re saying. This means, you not just have to look great, but also have to feel comfortable and confident.
Crisp and clear
In today’s world of digital media, our attention span has reduced considerably. According to a study conducted by Canadian researchers, the average attention span has reduced from 12 seconds to eight seconds, which means, a goldfish has a longer attention span than many humans today.
We don’t have the time to watch a long and possibly boring presentation. Rather, the expectation is to watch a short clip for a few seconds and understand the crux of what is being said. For this, you should choose the best possible words that convey a crisp and clear message. Though this sounds like a piece of cake, in reality, it’s hard and comes only with good media training.
Business world
Media trainings are not just for spokespeople, but also business executives and CXOs who want to reach out to investors and customers the world over. In fact, to have a stellar career in the business world, you need good media skills.
Intense competition
Internet has opened new and unprecedented opportunities to everyone. Today, you can sit in any part of the world and handle the PR communications of an organization that’s located half-way around the world.
This flexibility also translates to increased competition because you’re now up against the best people in the entire world. To stay ahead of your competition, media training is important. It may even be a game-changer for the right person.
Judged by social media
The pervasiveness of social media means a good speech will be shared many times over and you could become famous with just one exemplary interview. At the same time, one bad press conference could ruin your career as well.
So, it’s important to deliver your best every single time and a good media training workshop can help you get there.
Overall, media training can be a crucial aspect that could boost or destroy your career in today’s digital age. So, get your training from the best people today and see your career surge ahead.