(Newswire.net — February 20, 2018) — Ever heard someone say that you should stop doing keyword research? It has been the topic of debate for quite a while now, with many marketers saying that it’s all about how good your content is. Well, it’s easy to say that high-quality content is the be-all end-all of SEO, but targeting the right keywords continues to play a significant role in any SEO campaign.
Keywords are Anything but Dead
SEO isn’t the same as it was just a couple of years ago. Such is the nature of the field, with Google constantly releasing updates to their algorithm to better serve its users. Unsurprisingly, some of these developments have changed the way webmasters and marketers perceive the importance of keywords, the most glaring of which has been the inability to determine what organic keywords drive the most traffic to websites.
There used to be a time when you can check your Google Analytics and see the organic keywords people use to arrive on your site. But since 2010, Google has started to get rid of this data, leaving webmasters with virtually nothing other than “not provided.” From there, many have been flying blind, mistakenly thinking that Google no longer cares for keywords.
Providing Clues that Lead to Treasures
Despite Google’s attempt to deprive webmasters of invaluable keyword data, it pays to remember that little has changed in the way people use search engines. Keywords are still entered in Google, although voice search has become more common over the past few years. But whether people find your site by typing or speaking, one thing remains unchanged: they use keywords that point them in the right direction.
According to SEO Resellers Canada, doing keyword research properly makes it possible to expand ideas and concepts while also linking the different areas of your online marketing strategy. Just like clues that lead to treasures, keywords allow users to sift through a ton of content and hone in on the exact one they’re looking for.
More importantly, keyword research doesn’t only enable you to craft excellent content but also learn the way potential customers think. When you look beyond the literal meaning of the keywords you target, you can glean useful insight as to what your target audience wants both in your content and your product or service itself.
Incorporating Keyword Research into your Overall SEO Strategy
Gone are the days when you can treat the different aspects of SEO individually and still come up with great results? These days, you’re better off streamlining the entire process to make sure that everything aligns with your business objectives. This also helps avoid costly web development and SEO mistakes, thus allowing your business to have a more efficient use of resources.
Perhaps the only time that keywords won’t matter anymore is when Google starts to do the searching without us even having to ask. But it seems that Google is far from being able to do that, so rest assured that keywords will remain relevant for years to come.