Building a Better Business Website

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(Newswire.net — March 27, 2018) — Your business deserves the best shot possible at success, and a well-designed business website is a large key to reaching that success.  Without a website, your organization’s reach in the community and the world is greatly stifled.

If you are new to web design, there are a few foundational aspects of design you should understand.  Start feeding your business mind now, and check out a quick overview of five foundational aspects of a great web design.

Create an easy way to navigate

It is fair enough to consider the ability to move around your website to be a foundational piece of your design.  Without navigational options, your website isn’t a website at all. It is just a whole bunch of individual pages, sitting in the infinite space of the internet.

Work a stationary navigation bar across the top or side of your design. Users will always know where they are and be free to move to another section through one click of the mouse. Here is an example of a stationary navigation bar used in this example website’s design.

Create opportunities to communicate

Communication is never finished in business.  Hopefully, you work daily at becoming a more efficient communicator as a professional and as an organization. Regardless, your business website should provide several chances for web users to communicate with your company.

In addition to your standard “Contact Us” page, you should add phone numbers and contact forms in strategic locations on your site. Here is a great example of a design that emphasizes communication.

Use high quality media elements

People don’t have time for pixelated photos and videos that get stuck “buffering” for minutes at a time.  That is why Google’s rewards high quality images and videos with better SERP (Search Engine Results Page) rankings. 

High quality media elements will also help your business website load faster on your user’s screen.  Learn where and how to acquire the best quality content online with a quick search.

Learn everything you can about SEO

Search engine optimization is the key to finding your website’s content at the top of the search engine results pages (SERPs).  Lucky for you, there are hundreds of articles explaining this topic all over the internet. The only thing you must learn is time and desire to succeed.

Optimize your design for mobile access

Mobile access to the internet is a key part of many people’s daily routine. The frequency of mobile access to the net is becoming more prevalent every day, and your web design should be responsive to this shift.

Design your site to look and feel right on a much smaller screen. Make sure people don’t have to pinch or swipe to access any part of your site on a mobile device.