(Newswire.net — April 30, 2018) — The right website design can totally change the way visitors feel about a brand or idea. At the moment, wordpress is the most popular website platform on the web, powering over 20 million active websites (see why at this WordPress review). They all have different designs from amateur to professional. As a website owner, you need your website to stand out in a positive way. To keep up with the competition, your new website should follow design best practices. These will encourage your visitors to stay longer, view more pages and share content with their networks. To learn more, check out how these wordpress design tips can improve your user experience.
Make Fonts Easy To Read
Firstly, your website typography should be clean and simple. Visitors expect to read content that they can follow easily. Many sites use font sizes up to 16px for their main body content. You can use fonts like Arial, Sans Serif or Web Pro. These types of fonts are readily available and can be implemented in your design quickly. If your content is easy to read, visitors will understand what you are saying and engage with you site. The font of your site can make a huge difference if you make the switch to something simple and easy.
Place Emphasis On Your Content
Your wordpress blog should exist to provide content. After all, wordpress was a content management system first. It’s design elements came later. The design of your site should place content close to the top. This will allow visitors to see content and read right away. When visitors have to scroll to read content, it adds an extra step and makes your content less accessible. Additionally, Google rewards websites that have designed their content to appear above the fold. Surely, this supports that visitors are more likely to engage with content that is easy to find and appears right at the top.
Insert Engaging Images Into Your Site
Engaging images should be incorporated into your website design. As you can imagine, a great image can capture a visitor’s attention for several seconds. This is a great way to draw readers in. While setting up a website, implement an eye-catching header graphic in your WordPress design. If the images are relevant to your audience, they will take interest and spend more time on the site. Moreover, you can use images in content posts to make it stickier and longer. This will also increase visitor’s time on site and improve the overall user experience.
Prioritize Easy Navigation Links
Once users have found your site, the design should lead them to take a specific action. Visitors will click further into the site when there are clear links for navigation. Use breadcrumbs and calls to action to show visitors their options. Provide links to related posts and content that they can click when done reading. Then, add some microinteractions to get visitors to engage and click to a specific page. If the wordpress design has a clear sense of navigation, more visitors will browse further into the site. Of course, this will lower your website bounce rate and increase total number of pageviews per session.
Introduce Plenty Of White Space
In addition to clear fonts, navigation and content, websites should have plenty of white space. This reduces cluster for visitors, allowing them to focus on your words. If you have quality content, white space gives user the ability to read your content uninterrupted. When you take away all the distractions, visitors will have a higher attention span. They will spend more time reading your content and learning about what you have to say. In turn, this type of engagement can lead to more subscribers, leads or sales. Be generous with white space in your design. It will benefit your visitor’s ability to focus.
When designing a wordpress website, these tips will increase how your visitors interact with the page. Make your fonts as simple and easy to read as possible. Visitors will appreciate the readability and stay longer. Secondly, show your content first so that visitors can access it easily. You don’t want to send them searching or run the risk of them clicking away. They came to find something so give it to them quickly. Next, implement images that will appeal to your audience. It can keep their attention and improve website stickiness. Have straight forward navigation in your design. This will lower your bounce rates, encouraging visitors to explore your site. Finally, space out your design so that visitors can really focus on your content. With all of these tips, you can dramatically improve the overall experience of your visitors.