(Newswire.net — May 12, 2018) — After spending a lot of time, energy and money on making your business mobile app perfect and launching in the market, you should be expecting downloads for it in millions. But, due to huge competition in the market, you should have a strong and foolproof mobile app marketing strategy to beat your competitors as well as to get more downloads for it.
In this article, there are proven mobile app marketing tips that will help you make your app stand out not only in app stores but in search engines as well. Go through the article and employ these mobile application marketing tactics in your app marketing strategy.
Mobile App marketing tips that work
App store optimization (ASO)
As we do search engine optimization to get rank higher for a website or blog in search engine result pages, app store optimization is the process of optimizing the mobile app for different app stores (Google Play store & App store) in order to make it appear in more searches. ASO may include practices like unique and appealing app title, well designed app landing page, screenshots and download data etc.
Hence, conducting a proper research for better app store optimization can help you provide desired outcomes even without spending a lot of efforts.
Make the App landing page appealing
An appealing and user friendly app landing page is one of the must haves when it comes to market a mobile app. Pleasing to eyes app landing page can help you convert app users in valuable customers as it will work like a detailed and convincing business card to boost sales for your brand or company.
Facebook marketing
Facebook can be the best advertising platform for mobile app developers or entrepreneurs to acquire more app installs. Creative use of Facebook adds can help you reach a big number of target audience quickly to convince them download and try your mobile app for a better user experience.
Feature the App in the official website or blog
Featuring your business mobile app in the official website or blog could be a plus point for you to boost the number of downloads and installs for your app. You can simply leverage your mobile app marketing efforts by writing unique new blog post for the app that should include each and everything about the app that potential users may need to know before install.
Adding the download/install link on the website homepage is another best way to market your mobile app via official website.
Make a great demo video
A short but alluring video can be a great thing to show each and everything interesting about your mobile app to boost number of installs for it. After that, mobile app demo video can also be used on social media platforms like Facebook and twitter for paid advertisement to reach maximum number of peoples.
You should also involve your app development agency to bring the amazing demo video together in a best possible way because collective minds are always better to accomplish such projects faster and with reduced mistakes.
Join Developers groups on social media
As social media platforms are known as a great way to market your business or company, you can also increase installs and downloads for your recently developed mobile app by joining the developers groups on social media. You can then ask the experts to review your mobile app and give the feedback.
By finding the best mobile app developers on social media, you can discuss various things with them regarding your app like its features, bug fixes and future maintenance plan etc. Also try to build strong relations with them to avail opportunities to cross promote apps.
Push user for 5-Star reviews
Do you believe that positive mobile app reviews can help your app appear in more searches? Yes, it’s true and you should focus on getting reviews to boost downloads for your mobile app. Since, high rating and reviews for your app is the sign of trust for prospective, you should push your active users for 5 star reviews via push notifications or in-app messages.
Users will just keep using your app without rating unless you ask them to do so.
Make it easy to share
You can take the mobile app marketing strategy deeper one more step by making it easy to share. You can add appealing social share options in your mobile app to let it promote itself. People will definitely love to share the mobile app if they are highly satisfied by the features and benefits offered by it so always make your business mobile app easy to share to get some more installs.