(Newswire.net — May 14, 2018) — When you’re building or augmenting your organization’s business website, there are a few components of the design you should make certain are present before you are finished.
There may not be an exact template for a perfect business website, but there are some things that have been proven effective by the designers who have gone before.
Take a moment to invest in the future of your business website, and learn a bit more about what works in digital design. Here are a few crucial components of a successful business website.
Social media share buttons
Every successful business website is adorned with the usefulness of social media share buttons. Check out this excellent design example site. The social media share buttons are a very relevant part of the design, and there’s no way visitors could miss them.
Placement of the social media share buttons is just as important as their presence within the design. Your website’s homepage, the blog section, and your contact page are all great places to add sharing buttons for all the major social media websites.
Natural navigation options
The ability to navigate easily through the content of your business website is a critical part of your design. Traditionally, web designers use a stationary navigation bar along the top or side of the website’s layout.
Though you don’t have to stick to the traditional way of doing things, you do need to keep it simple and easy to follow. If no one can figure out how to get around your page, you’ll find that traffic is not what you’d hoped to see.
Communication is essential
Communication is an essential piece of a winning design for your business website. You should encourage communication whenever possible, and make sure your organization holds its end of the bargain. A comments box is no good if there is never any feedback from the business.
In addition to the traditional “Contact Us” section (like this example page), you need to add subsequent pleas for communication elsewhere on your website. A comment box at the end of a blog post, or a phone number on the homepage are both great places to enable communication.
High quality images and videos
Every business website needs an array of different types of media. Mixing up your media selection can increase visitor engagement, and hold web user’s attention longer.
The key is to make sure you have the highest quality pictures and videos weaved within your design. High quality images and videos not only make your website look better, they make your website load faster.
Learn how to incorporate SEO
If you don’t learn anything else about design, you need to invest time learning the concepts of search engine optimization. SEO will help you to maximize the effect of your website’s content and rank higher in the SERPs (search engine results pages).