(Newswire.net — September 27, 2018) — Trusting Online Information: More Reasons to Get the Facts Yourself.
By now, most people know that online news sources can’t always be trusted, but when someone offers us a free service like a price comparison on car hire, we’re inclined to take it at face value. Darryl Essington-Wilson, owner and proprietor of Gold Coast Family Car Rentals, has reason to know full well that we shouldn’t.
Although his company guarantees the best prices on car hire, even being willing to give a discount amounting to twice the difference in prices plus $50 on the lowest comparable car hire you can find, his company doesn’t feature on the price comparison sites.
There’s Always a Profit Motive
As consumers, we need to be critical and always look for the profit motive – because there will be one. Price comparison sites don’t feature every business in an area. They only list large companies with many branches and who will pay them a commission on your booking. It makes sense.
Nobody will go to the expense of developing a website if there isn’t something in it for them. Fees or commissions are par for the course. But that means you won’t get the full picture when you make your enquiry. You’ll only get pricing information from companies that have paid to be featured.
Darryl also warns about hidden costs. If we get a price from such a website, we need to take a closer look at what’s included, and what isn’t. Insurance excess reduction packages, for example, can vary greatly in price as can registering additional drivers and “extras” like child safety seats.
Get Your Information from Source – and Check it Carefully
So, if you’re shopping around for car hire, just getting prices from a comparison site isn’t enough to ensure you get the best pricing. You still need to get the full hire contract, and you should go through it very carefully to see where extra costs can come into the equation.
If you’re in Australia’s Gold Coast area, then Gold Coast Family Car Rentals should be one of your ports of call. “We monitor the industry very carefully to ensure that we offer the lowest price for overall value,” says Darryl. “We’re so confident that we can provide excellent service at the lowest prices that we’ll more than match comparable quotes.”
“Transparency matters to us. We’ve achieved a Gold Medal for Consumer Fairness from an independent monitoring association. Only two other car hire outlets in Australia have earned this award, and one of them is our Sydney branch,” he adds.
Using Online Information Requires Caution
There’s certainly nothing wrong with starting our shopping with online information, but it seems its only a beginning – if we want accurate data.
Although reading the fine print is always applicable to transactions where contractual details could affect pricing, a conversation with Darryl brings home the unreliability of online information. It can be correct, or it could be lacking some important detail, and nowhere is this truer than in the car hire business.
If you’d like to know more about Gold Coast Family Car Rentals and want to see Darryl’s approach to doing business in person, visit his website Car Hire Gold Coast and Gold Coast Airport Car Rental. Or just hire a car next time you need one on the Gold Coast. You can get an online quote, book online, or you can call + 61 7 5508 3333.
Written & Syndicated by Baxton Media.