(Newswire.net — September 29, 2018) — Today, the audience is king in television viewing because they are their bosses in creating a program wish list that they can see at their own sweet time. The audience wants more options in viewing television programs and very fond of expanding their streaming choices that modern technology has made very much possible. The audience loves the flexibility of accessing TV programs with firesticks that they can exercise their discretion in not only choosing programs but also viewing according to their convenience. The inventory of videos on the streaming platforms like Netflix, Hulu, Amazon, YouTube, etc. are, and there is always something available that entertain all sections of the audience.
A new delivery arm of television programs
Although Netflix etc. began as video streaming platforms since its inception 2010, these platforms have expanded its portfolio and even changed its identity to some extent by including delivery of television shows. Deviating from the traditional technologies used for distributing television content, the digital platforms use new technology that delivers superior quality television programs in addition to streaming videos on endless variety. The video services use broadband for delivering the programs that are much superior in the quality of presentation.
Revenue for cable operators
Although at the beginning of the change people felt that broadband television distributors would usurp the kingdom of legacy television, in reality, nothing like it has happened. Instead, broadband providers like Usave, started enjoying a symbiotic relationship and existed alongside each other. Traditional networks that distributed television programs found a new opportunity of earning revenue as broadband distributors began paying fees to them for using their shows. That helped Netflix etc. to give the audience a new taste of television programs and set new standards in television viewing. The advent of broadband television distributors helped not only traditional networks to earn revenue but also provided numerous options and flexibility to the audience that got a new taste of viewing television content with enhanced entertainment.
Setting new standards in television viewing
The audience behavior in viewing television had already started to change, and the broadband television content distributors led by Netflix appeared at the right moment to introduce a new culture in television viewing. The audience realized that it was not at all mandatory to view television programs at a specific time as determined by the broadcaster by tolerating the frequent advertorial interruptions. The platforms give access to the audience to the library of content that they can view according to their schedules. Having a firestick is just enough to access the content that even allows viewing live sports on firestick.
Besides fulfilling the audience expectations of giving more options and flexibility in viewing television programs, the most significant impact of the broadband distributors has been on the legacy television industry. Some leading players like HBO and CBS have been able to read the writing on the wall and have launched their distributed services like HBO Now and CBS All Access that follow the business model of Netflix.