(Newswire.net — October 19, 2018) — Around two decades back, eCommerce, which started as a new concept has today become almost synonymous with the retail industry. Online stores have succeeded in bringing about a cardinal shift in the behaviour of shoppers with more purchases happening online than offline. However, starting and managing an eCommerce portal is a highly complex affair. These websites have to constantly monitor and manage site traffic, analyze data, and keep themselves upgraded at all times to stay in the game. With a hosting perspective, this translates to an unpredictable traffic, the possibility of high volumes of data and resource requirement. Hence, eCommerce websites need a hosting plan that can meet its specific requirements, which is offered by Cloud Hosting services.
Here are some reasons why Cloud Hosting is most advantageous to eCommerce websites:
Resource Scalability
A sudden change in market demand or user behavior can almost immediately translate into a spike in traffic for an eCommerce website. Apart from the unplanned events, festivals and other peak traffic times like discount offers, etc. require the site to be ready to handle the additional load. In most traditional plans, site owners would purchase/ rent resources like physical servers, additional hardware, etc. to safeguard themselves to manage such spikes. This was cost and resource intensive and still had some limitations (based on the number of additional resources acquired).
Cloud Hosting offers instant resource scalability which takes this worry out of the equation. Most Cloud Hosting providers allow you to scale the resources like RAM and CPU at the click of a button. This allows you to manage traffic spikes in a cost-efficient manner.
Security Measures
While the security of data is of the utmost priority for all types of websites, in eCommerce, the data is of high relevance since it helps drive the business. Hence, the web host should be able to offer the best possible security and safeguard against any possible data loss.
Most Cloud Hosting providers offer fully managed services which include managing updates, security fixes, port access, etc. on the behalf of the site owner. Further, up-to-date and state-of-the-art infrastructure allows them to keep external attacks at bay. Most providers also look for any threats proactively and provide end-to-end encryption services and controlled access increasing the security of your data.
Speed
Customers expect eCommerce websites to load within the blink of an eye. If you imagine visiting an eCommerce portal and the page takes 5 seconds to load, will you wait or leave the portal? Probably leave, right? In other words, page load speed is an important aspect of an eCommerce website.
Providers offering Cloud Hosting in India usually use cutting-edge technology and low-density servers to reduce the page load time. Some providers also offer web accelerators like Varnish Cache to enhance page speeds by up to 1000%!
Conclusion
The eCommerce market is growing at a rapid pace. However, to be able to become a part of this highly demanding industry, it is important that you partner with hosting providers who understand the nuances of the business and offer services accordingly. Before deciding on a web host, talk to the hosting providers and assess their understanding of the eCommerce market and compare plans. Remember, your eCommerce website deserves a good home – an understanding host. Good Luck!