(Newswire.net — November 27, 2018) — All eyes are turned toward the new year as 2018 rushes to a close. One key question that should be on every business owner’s mind is how they can make 2019 better than 2018. If your marketing strategy still relies heavily on traditional marketing, then it’s time to make the switch to digital marketing.
Why Digital Marketing?
According to the United States Small Business Administration (SBA), companies that generate less than $5 million in sales with a 10 to 12 percent net profit margin should plan to spend between 7 and 8 percent of your gross revenue on advertising and marketing your business. Of that amount, about 50 percent should be devoted solely to digital marketing.
This isn’t to say that there isn’t a place for traditional marketing. However, digital marketing allows your business to get personal with your target audience in a way that is often more intuitive. Whether it’s delivering personalized information and content that consumers want at the particular time when they need it or establishing connections and building brand loyalty, digital marketing provides concrete ways to track your return on investment (ROI).
What if Digital Marketing Isn’t Working for You?
Maybe you’ve already taken the leap to digital marketing. You’ve heard all the buzz and want to keep your company relevant across this changing business landscape so you decided to educate yourself on digital marketing and devote a few hours a week to it.
While this approach is admirable in that it shows initative and a willingness to embrace new methods of advertising, it also demonstrates a common error that many businesses — especially small and mid-sized ones — make when it comes to digital marketing. Adding the necessary tasks that encompass a successful digital advertising strategy to the already-full schedule of your staff means that their attention is split between many jobs.
An internet marketing company has a singular focus: to position your company as the number one choice for consumers who are looking for what you have to offer. Their entire day is devoted to creating unique marketing strategies that are customized to showcase the features of your business and to deliver the results you desire. In addition, they gather the data that shows how well these strategies are working and constantly tweak them to better match your goals. Make 2019 the year you turn this important job over to the professionals: an internet marketing company!