(Newswire.net — January 4, 2019) — YouTube is an excellent platform which businesses can use effectively to promote their messages, products and services globally and locally. With that in mind, it’s crucial to be aware of the fact that the Youtube downloader goes to YouTube for the primary purpose of entertainment, thus businesses should create and publish videos which are not only meant to serve them as advertisements, but are also amusing enough to keep people watching.
Furthermore, online video marketing has been embraced by many recognized brands, like Jamie Oliver’s Food Tube and Sony Mobile, which are taking advantage of the mammoth audience base of YouTube to interact with their prospective clients. Compared to other conventional SEO strategies, incorporating videos in your SEO plan could truly make the most of your outreach and engage larger numbers of customers.
Without further ado, consider these three reasons why you should be marketing on YouTube.
1. YouTube viewers have greater buying intentions
Did you know that video has risen to the top of the best means of content marketing? It generates higher conversion rates compared to other forms of content. That does not take place because consumers are considered “suckers” for anything with moving images. It occurs because the purchasing intent is there already.
According to a research conducted by Animoto, consumers watch three kinds of video more than any other: humorous videos, service or product videos, and instructional videos. It also tells that a huge 96% of consumers find videos to help them make purchasing decisions and 84% of Amazon users wish to see more product videos. That’s the main reason why most businesses buy YouTube views.
2. Your reach on YouTube is enormous
The most fundamental thing you need to know about this platform is the potential reach you have available at your fingertips. In case you didn’t know yet, YouTube is the second most widely utilized search engine in the world. Not only that – it’s the third most visited platform for social media and content sharing after Facebook and Google. It has a sum of 1.3 billion users and at least 300 hours of new video content is uploaded each minute.
It is not just the astounding volume of users which makes the reach of YouTube so promising. Rather, it is the nature of that audience and how they engage with brands on a more direct and personal level which makes working with the platform quite fascinating. YouTube users are very expressive of their opinions, good and bad, and brands and businesses use the platform not only for advertising purposes, but also as a means of getting instant feedback on the products they are currently campaigning. Companies have been known to change products or marketing campaigns after receiving some brutally honest feedback from their YouTube fan base, which creates a stronger relationship between the brand and the customers and increases customer loyalty tremendously.
3. It boosts your SEO
Assuming you are aware that Google owns the platform (and if you didn’t know it yet – now you do!), you’ll also know that YouTube gets preferential treatment about the ranking system in the search engine itself. A lot of people utilize YouTube as another means of asserting themselves on the top of the first search results page on Google. It’s the primary goal for public figures, musicians and corporations and it certainly engages a respectable amount of direct traffic.
Now take some time to learn about the use of videos in your business marketing, and how YouTube marketing could help in advertising your brand and boosting your reputation. The fame of YouTube has enhanced massively in the past few years. Used once by amateur video makers only for fun, nowadays it hosts many marketing strategies. The question you should be asking yourself is, why don’t you take advantage of this priceless opportunity?
So, what are you waiting for? Make sure that you take into considerations the reasons we mentioned above. With them, you can be rest assured that by employing YouTube on your marketing goals, you will receive more profit in the long run. That will also make your business flourish more than it ever had. The ease of use and the availability of YouTube as a content sharing platform makes it the most convenient marketing tool out there, with more and more brands realizing its’ potential every day.
We wish that this post helped you realize and understand the potential benefits of YouTube to your marketing campaign and then you, too, will join the plethora of brands and businesses on the platform and “play the game”. What are your thoughts about this post? Share your ideas by writing your comments below!