(Newswire.net — March 6, 2019) — Are you looking for ways to incorporate technology in fundraising? Technology can be a great way to boost the likelihood of locals learning about your organization. Here we will discuss how technology can be used for nonprofit. It is now a challenging time for progressive non-profits and technology comes handy to assist. As technology evolves, it can be helpful to incorporate new technology if you want to target more donors to your organization. Let’s have a look at these must-have features for fundraising.
User-Generated Videos
Use of user-generated videos has undoubtedly gained popularity among marketing companies. It is a powerful tool that influences a buyer’s decision. In these videos, you directly record a video, and it instantly appears on the organization’s website, blog or communication channel. User-generated videos are the ultimate video marketing strategy for nonprofit companies. With its sheer honesty and simplicity, raw footage can generate empathy to a potential donor. Having a video campaign is an excellent asset to fundraisers
Artificial Intelligence
Also known as machine intelligence, AI uses complex formulas and available data for analysis beyond our comprehension. For those of us familiar with robots; then you need no further explanation of AI. A perfect example of artificial intelligence is a chatbot that can be incorporated into an organization’s website to guide donors and supporters through your form. With a suitable algorithm, it can warmly welcome and guide a supporter through the donation process
Cryptocurrencies
Digital currency is quite the latest technology. Most people are oblivious of this new trend, while not every company has added digital currency to their online stores. On these accounts, fundraiser organizations would also be hesitant to apply this technology. Regardless, nonprofit should evaluate this opportunity. Some generous supporters may donate their contribution in terms of digital currencies, and if a nonprofit does not have a currency wallet, it may miss on a great opportunity. Additionally, some digital processors do not charge the payment fee.
Conclusion
There is more to technology in fundraising than the examples provided in this article. It is time to embrace the technological practices in charity campaigns. It makes the whole process more accessible to fundraisers as donations are made online.