CEO Victor Mitchell Explains How to Improve Your Credibility

Photo of author

( — March 8, 2019) — The success of a business is dependent on many factors: net profits, the value of the services and products, brand recognition, and brand recall to name a few. Victor Mitchell, a successful CEO, and businessman has been building his own brands for over thirty years and believes that there is one aspect that trumps everything else – credibility.

The Most Important

Now more than ever, consumers are finely tuned to the actions of your business. If they detect even a slight hint of deception on your part, they will be quick to dump your brand and move on. Moreover, they are also likely to express their dissatisfaction through social media, which can act as a double whammy for your business and its bottom line.

Given that your company’s credibility can be such an essential factor in its ongoing success, you may be wondering how you can improve this particular aspect of your business. Luckily, the answer is simple. All you need to do is follow these easy tips:

1.    Seek Reviews and Testimonials

A testimonial can be a powerful communication tool – provided it is delivered by a person who sounds genuine and honestly appreciates your company. When a potential consumer reads about a positive experience of the product or service from a peer, that consumer is much more likely to establish a credible and tight bond with your brand. Indeed, a survey conducted by BrightLocal revealed that around 85 percent of shoppers checked 8-10 reviews before a purchase. Put simply, if customers hear positive things about your company, they are much more likely to trust you and do business with you.

2.    Share Your Growth

You may still be a growing company, but it is important to inform your audience about the progress you make along the way. The consumer generally places more credibility and belief in businesses that seem to be gaining market share and increasing in size – since this usually indicates that other customers are happy with your offerings. When a customer hears that your company is expanding, they are inclined to believe that you must be doing something right. As a result, they will be much more likely to do business with you.

3.    Work with Celebrity Influencers

One of the best ways to gain instant credibility as a company is by working with a celebrity influencer. Consumers are likely to believe that if your product or service is good enough for their favorite musician, actor, or YouTube star, then it is bound to be good enough for them. For example, a clothing brand that an actor wears to a big awards show will have much more credibility than the brand that has never spent any time in the limelight.  

In Closing

Building your brand’s credibility is never an easy task. However, if you can be successful, the rewards are often high. By following the tips outlined in this article, you will be giving yourself the best possible chance of successfully boosting your company’s credibility with your desired audience.

About Victor Mitchell:

Victor Mitchell, 52, of Castle Rock, Colorado is a successful businessman and life-long entrepreneur who has founded or turned around varied companies ranging from wireless to technology to real estate services to finance. Currently serving as CEO of Lead Funding, Mitchell is widely known for his innovative business strategy.

Mitchell previously founded several successful wireless communications companies and turned around several others. His innovative management strategies allowed numerous “mom-and-pop” wireless retailers to achieve financial success by aggregating their selling power to bargain successfully for favorable rights from national wireless service providers. In 2000, one of his companies was named “Colorado Small Business of the Year” by the Denver Metro Chamber of Commerce. The Denver Business Journal placed Mr. Mitchell on its coveted “top 40 under 40” list of business executives, and Mitchell was also a finalist in Ernst and Young’s nationally recognized “Entrepreneur of the Year” contest.

Victor Mitchell around the web: