(Newswire.net — April 8, 2019) — When we talk about Instagram marketing, the first thing that every influencer and brand wants to know is what the future trends are going to be, how marketing will be affected by these trends and how marketing strategies will have to be changed to evolve alongside these trends. Here we review three of the hottest trends that are on their way to Instagram in the next years. Although all of these trends have started their evolution as we speak, it will be a few months before their real impact is visible on the platform, so even though they may appear mundane now, they are on their way to becoming game changers in the future.
AR Filters
The first trend we want to discuss is the inclusion of AR filters. Previously Instagram had been all about simple filters for complete pictorial change, and the platform proudly showcased these features. However, as times have changed so has Instagram. With the inclusion of AR filters, there is now going to be a whole new dynamic range of content that will be at the fingertips of the influencers, and they will use this to market their brands. With the advent of this new content, the strategies for marketing will also have to evolve to accommodate this new feature on the platform.
PR on Instagram
The second most important trend that is going to change the face of Instagram and Instagram marketing in the future years is the inclusion of offline events to facilitate the PR on Instagram posts. This occurs when a brand arranges an offline game and then includes the merchandise in it that is specifically tied to an Instagram post or an Instagram ad. This allows them to seamlessly convert their brand reach on Instagram to a real offline audience and vice versa. As more and more people attend the event, the brand reach increases even further. The only downside is that these events are not permanent, so they will not have the same scope for an extended period. The maximum that a brand can use an event post like this is for some hours, after which the event will have concluded, and only extra traffic will be seen on the post.
Integration of Shopping
The third significant trend in Instagram marketing that people should be on the lookout for is the integration of shopping and buying options into the platform itself. This will be a massive boost for the brands that are paying the influencers, but it will lead to a whole new kind of marketing strategy as far as the brand influencers are concerned. The main advantage of this will be that everyone who is on the platform will have the option of virtually purchasing goods of the said brand, thereby turning virtual influence into a physical purchase. However this will lead to an evolution of marketing strategies because till now the brand ambassadors have not been ready for instant purchases according to their influence, so once this trend takes hold, the posts on Instagram will have to deal with immediate influence.
Conclusion
All in all, these are three of the hottest trends that are headed to Instagram in the coming years. They will completely change the face of Instagram marketing as we know it. While many have studied them and have developed their strategies accordingly, some people are yet to evolve with these trends. So if you are one of the few who is, however, to change their approach in accordance with these upcoming trends, this post should help you understand the broad impact that these trends are going to have on the platform, and now you will be able to adjust or change your marketing strategies regarding these upcoming trends in order to stay ahead of competition and make sure that you are getting the best benefit from your marketing.