(Newswire.net — April 26, 2019) — Do you want to spend hours and hours on web design and not get any results? Do you want your customers to leave your website and head to your competitors’ because your headlines are boring and your copy is generic?
If the answer is no, then you’ve come to the right place.
If you’re someone who’s been struggling to keep customers on your site, and you’re not sure why, then chances are it has something to do with your website copywriting skills.
Yes, even though customers only read about 20 percent of the content on a web page, they still care a great deal about what you have to say and how you say it.
In fact, 74 percent of web browsers say they pay attention to the quality of grammar and spelling on a company’s website. And, more than half say they’ll avoid doing business with a company who has obvious grammatical errors on their site.
But, great website copy isn’t just about avoiding grammatical errors. What is it about?
Check out this guide to learn the top website copywriting tips.
1. Make it Skimmable
As we said, people only read about 20 percent of content when browsing the web.
Because of this, it’s very important that you make your content as skimmable as possible. This will make your copy easier to read and it will keep viewers on your site longer.
Some of the best ways to create skimmable web copy include:
- Using headings and subheadings
- Varying sentence and paragraph length
- Keeping paragraphs to no more than a few sentences
- Including images, videos, and other graphics
- Creating bulleted and numbered lists
By doing all of this, readers are much more likely to engage with your copy.
2. Use Active Voice
Using active voice is another excellent way to keep your audience engaged with your website copy.
In case you don’t know, active voice just means that the subject does the action instead of being acted upon.
Here’s an example of the difference:
“The new product created by our company can help you work smarter instead of harder.” (Passive Voice)
“Our company created a new product to help you work smarter instead of harder.”(Active Voice)
See the difference? The second statement sounds a lot more powerful and direct.
3. Use Short Words and Be Concise
Remember, you’re writing website copy, not a Ph.D. dissertation.
And, even though you shouldn’t speak down to your audience, you still want to be as concise as possible.
In order to hold people’s attention, paragraphs, sentences, and your overall message should all be kept short. And, even individual words should be kept simple and short.
For example, writing ‘help’ over “facilitate, ‘get’ over ‘obtain’, ‘show’ over ‘indicate’, ‘best’ over ‘superior’.
4. Don’t Stress Too Much Over Keywords
Look, keywords are definitely important. But, you shouldn’t be stressing over them to the point where you are building your entire copy around a specific keyword.
The goal should always be to write great content and then to work keywords into that content in a way that is natural.
You can learn more about how to master on-page SEO and keywords here.
Website Copywriting: Are You Ready to Write Killer Copy?
As you can see, writing great website copy isn’t that difficult.
If you have any questions about these website copywriting tips, get in contact with us.
And, please be sure to get in contact with us as well to discuss how we can help your business grow with tools beyond the realm of just website copy.