How to Market Fundraising Events – Take Action Now

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(Newswire.net — May 6, 2019) — Fundraisers thrive on marketing. If you don’t promote your event, no one will know about it. If people don’t know about it, you probably won’t receive any donations. As such, you have to focus on properly marketing your fundraiser for it to be a success. Here are a few tips on how to market your fundraising events.

How to Market Fundraising Events

Your plan should include everything from promoting your cause to appropriately implementing technology to measuring success through product sales. All the while, you’ll be building lifelong relationships with supporters and sponsors, and coming up with the right strategy to guide you through the fundraiser to get all the benefits of a fundraiser.

Secure Sponsors

Sponsors are a critical component when it comes to the success of your fundraiser so it’s important that you keep them happy. In addition to donating key funding, they also provide the opportunity to attract a broader range of attendees.

Once you’ve secured your sponsors, take a few steps to ensure they have a good experience so they’ll partner with you in the future.

  • Be upfront about their involvement. Make sure they know whether they’re making a large commitment or a small-time one.
  • Demonstrate your gratitude for each sponsor. Make sure your sponsors know you’re not taking them for granted.
  • Keep them informed where necessary. Your sponsors will most likely want progress updates, with details including the number of attendees your events expect to bring in.

Use Merchandise as a Promotion Tool

One of the best ways to create buzz for your event is to design and sell custom merchandise.

Product fundraising will help by:

  • Raising brand awareness: putting your information and logo on a t-shirt, for example, will help to create more awareness about your cause.
  • Generate revenue: selling merchandise will add to your funding.
  • Demonstrate appreciation: you can use merchandise to thank your donors.
  • Advertise sponsors: merchandise can be used to advertise your supporters.

Using merchandise is a great way to raise money and advertise your fundraising events all at once.

Pick Your Best Features

Your best features are the most attractive and interesting aspects of your fundraising idea. As such, you want to attract the most attendees by focusing on these points. You can do this by:

  • Marketing your big-ticket item
  • Writing an event mission statement
  • Giving participants the next steps to get involved.

Focus on Your Cause

Focusing on your cause gives you the potential to attract others with similar interests and passions, which can lead to long term mutually beneficial relationships. You can display your cause and accomplishments using:

  • Video
  • Slideshows
  • Brochures
  • Guest speaker

The idea behind any fundraiser is to raise awareness about your cause, so be sure to display your efforts so attendees know your organization’s heart and mind are in the right place.

Plan a Follow Up Strategy

Finally, be sure to thank everyone who contributed to your cause. You can send letters, emails or even make phone calls. You should also consider sending out surveys to further assess the results of your event and know where to improve the next time.

Bottom Line

Every fundraiser has its unique challenges. However, now that you know how to market fundraising events, it’s easy to take action and hold a successful fundraiser. You’ll need to secure sponsors, use merchandise as a promotional tool, pick your best features, focus on your cause, and plan a follow up strategy.