(Newswire.net — May 20, 2019) — Marketing an industrial laundry business is different from promoting a traditional laundromat. The target market is different, which is why it requires a different approach. In this post, we’ll list down the best strategies to successfully get the word out and attract customers to your industrial laundry. Implementing these marketing tactics will help make your business profitable.
Before we start, if you need top-notch industrial laundry equipment for your business, Continental Girbau might be able to lend a helping hand.
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Ask Help from the Pros
If you do not have knowledge and background in marketing, do not hesitate to ask for a helping hand. Some providers of industrial and commercial laundry equipment, such as Continental Girbau, have a marketing arm. They have professionals who can help you craft the best marketing strategies to promote your business.
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Build a Website
A successful business website helps in promoting your industrial laundry services. It improves online visibility, making it easy to be found by potential customers who are looking for laundry service providers. Whether it is hotels, hospitals, or educational institutions, among others, a website can help to bring you closer to your customers. Pay attention to search engine optimization to achieve top ranking. If you don’t rank on the top of search engine results, your marketing efforts might go to waste as customers prefer those who are more visible online.
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Build Content
It is not enough that your industrial laundry business has a website. You should make sure it has relevant content. For instance, it is a good idea to have a blog section where you can talk about your services, innovative approaches in industrial laundry, and experiences of your past or current clients. Upload videos on your website. Create a podcast. Share social media posts. Distribute newsletters. Make the content informative and engaging.
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Rely on Referrals
Clients prefer doing business with a company they personally know. If they do not know about your laundry business, you can rely on referrals. Word of mouth advertising is one of the most effective ways to reach new customers. Provide incentives for successful referrals, such as discounts and freebies, making it easier to convince your current customers to refer your company.
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Install a Signage
Outside the industrial laundry facility, install signage that clearly advertises your business, including contact number and website URL. If there is no signage outside the facility potential customers won’t know that your business exists.
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Participate in Events
Look for events where your target customers are present, such as trade shows and expos. Take this as an opportunity to introduce your business to them. Distribute marketing materials to introduce your laundry services to clients. You can also sponsor community events to build your business image.
Your marketing efforts are highly influential in the success of your industrial laundry business. Whether it is working with the pros or attending events, take note of our suggestions above to succeed.