How to Target a New Audience for your E-Commerce

Photo of author

( — June 13, 2019) — While summer may be the favourite season for a lot of people, entrepreneurs do not feel the same as they tend to experience less business in the warmer months. To make the most of the quiet period, it could be time to restructure your business and think about how you can reach out to a new audience to attract more sales.

Here are three tips that will bring new clients to your business:

1. Research your Market and Improve your Business Operations

Before reaching out to potential consumers, you should do proper research on the new market. When shifting markets, it is important to know the people you want to please as well as the competitors that are already out there. First, you need to understand the market and the specific behaviour of the buyers before launching a new campaign. If the market overlaps with your old one, which is likely, you can use the data you already have. To see how well your efforts will perform, it is recommended to do A/B testing on a selected audience.

You should also make sure that your business is ready to serve new customers. Do you have your inventory in place? Are you able to keep track of all your orders? Small manufacturers, in particular, can find it difficult to keep up the scheduling in manufacturing to growing demand. It can be a good idea to add a professional production schedule software to your company that optimises the manufacturing process. With a little help in scheduling and planning, your business can quickly be ready to serve new clients without delay or interruption to their orders.

2. Collaborate with Established Businesses

Within your research, you will find some companies that are not your direct competitors but offer products or services that complement the ones you are selling. So, why not form a collaboration with them? With the help of an established business in your new area, you can enter the market easier. Not only will your business benefit from it – it creates a win-win situation for both businesses.

3. Find your Target Group on Social Media

Social media is a powerful tool to reach out to a new target group. Once you have defined your audience by demographics, you can use platforms like Instagram or Facebook to reach the ideal customer. Remember that not every demographic group has the same habits of using social media platforms. For example, if you want to target teens and young adults, you should focus on Instagram as it has a much younger audience than Facebook. Summer is a great time to communicate and engage with customers on social media as people have more free time to spend on these platforms. How about hosting a social media contest with a giveaway for the winner? In that way, people will become aware of your brand and will be introduced to your product.