(Newswire.net — July 10, 2019) — Every business has highs and lows which are inevitable. The e-commerce sector keeps growing at a rapid pace. Brands that had only physical stores in the past are joining the bandwagon.
Most of these small businesses offer similar products and this has contributed to the tough competition out there. The way a customer perceives your brand matters a lot. Here are the mistakes you must avoid at every stage of building an e-commerce brand.
1.Poor website design
Customers now care about the different elements of website design unlike in the past. In fact, your design is the first thing they will check. It’s likely to move to the next option if it’s below expectations.
Make sure that your site is mobile friendly and responsive for an excellent UX. It should also load fast, provide simple navigation and must be clutter-free. This is the key to retaining customers and boosting the conversion rate.
2. Selecting the wrong e-commerce platform
The e-commerce platform you choose can go a long way to make your brand successful. It can influence your marketing plan and how your products will be displayed. Some of the factors that you need to consider include your budget, tools, and product.
Choosing the wrong platform is associated with a myriad of issues. For instance, it can have a negative effect on your growth. Try to understand the pros and cons of each platform and choose the one that fits your business model.
3. No concise value proposition
This is another common mistake that business owners make when building their brand. It will be difficult for customers to know what you’re offering if you don’t have a clear value proposition. The ideal thing is to display it on your home page for online visitors.
4. Problematic checkout process
Most e-commerce store owners tend to get it wrong at this stage after guiding customers through the sales funnel. A difficult checkout process is one of the top reasons for abandoned carts. Make the checkout process straightforward and strip it of any issue.
Asking customers to create an account or asking for elaborate information can discourage them from buying products. Use attractive CTA buttons and clear copy instead to keep them engaged and motivated.
5. Poor customer service
A business owner can’t just offer amazing products and overlook the customer service department in this era. The truth is that prospective customers also test this feature to ascertain the credibility of a brand.
Organize training for your customer service agents and provide the latest tools to improve their efficiency. Most visitors will likely become loyal customers if you treat them right. A prompt and relevant response is crucial for amazing customer experience.
6. Focusing on the wrong audience
There is no need to target the same audience as other local businesses. Define your buyers early on and set up buyer personas. Taking this approach can give your brand a competitive edge in no time.
Data analysis will come in handy to discover their demographics and how your products can meet their needs.
7.No marketing strategy
Digital marketing isn’t a project you can delve into without a plan and expect long term success. You need to consider different factors as you check the list of advertising agencies that are reputable. This will help you to maximize your resources and achieve your goals.
Every segment of digital marketing is important for an e-commerce store. An expert can help you to design a strategy that is not promotional but still effective across multiple platforms.