Free Online Courses for Marketing, Social Media Marketing & Advertising

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( — July 15, 2019) — Spending some hours and dollars on knowledge can be the most appropriate investment for an individual. This applies to all aspects of the life; whether you need a promotion or salary hike, this acquired knowledge will let you grab the skilled job.

It takes around 20 hours to gather theoretical knowledge about a subject. The Internet has changed the way of acquiring new things with the help of blogs, posts, and videos.

We have gathered some of the best online courses for you and put up in a list. It covers essential skills of business, which helps to advance any company in the ever-changing business workplace .i.e. Coding, sales, leadership, and more. 

Advertising Courses

Fundamental Advertising Courses

1. Inbound Certification by HubSpot Academy

This certification course is helping to engage and delight customers using inbound advertising. 

2. Fundamental of Marketing: Who Is Your Customer? by EdX

It course helps to learn to target the appropriate customers who potentially can buy the products of your businesses.

3. Working on the website with Google Garage

After this course, you will get to know the needs of the basics of websites, local business listings, review sites, social media presence, mobile apps, and more.

4. Setting up Google Analytics for Beginners by Google

This helps in setting and using an Analytics tool for a website or mobile app. This will teach you all the basics and advance usage of Analytics report, i.e., setting up dashboards and shortcuts. 

5. Content Creation to engage customers by HubSpot Academy

This will teach you to create remarkable and engaging content to uplift one’s business. This includes storytelling, content creation, repurposing, and promotion, which helps you grow a business.

6. Learn to create viral and contagious content for advertising by Coursera

This lets you know how a product can be marketed properly so it can be made famous for becoming a more effective marketer.

7. Business Blogging by HubSpot Academy

Business blogging is based on creating content which helps generate leads and also makes guest blogging, which is powered by SEO.

8. Video Marketing Courses Online by HubSpot Academy

Helps to know how to make better video content to attract better, engage, and delight the viewer /audience online video platforms. 

9. Strategies for Social Media by HubSpot Academy

This lets you learn social media strategy for free, but it takes 200$ to qualify the online exam.

10. Starters to Social Media Given by SkillShare or Buffer

Skillshare is providing a free social media strategy course. It teaches how to achieve one’s goal on Facebook and Twitter through custom social strategies. Skillshare offers two months of the free trial as a member to access the class for free. 

11. Identifying Advertising practices used by Facebook Marketing Executives

It leaves you with the best practices and strategies employed by some of the world’s biggest brands.

12. YouTube Courses by Creator Academy

Teaches how to earn money and gain more insights on websites’ analytics.

13. Video Storytelling on Social Media by Social Creators

This course lets you learn about the creation of video content from your smartphone and create high quality engaging videos for your favored social media platforms like Facebook, Twitter & Instagram, etc.

14. Grow your Instagram from 0 to 40K Followers in Four Months with Cousera

Let you learn about taking your Instagram from 0 to 40K followers in four months.

15. Developing an End-to-End Instagram Marketing Strategy For one’s Business by HubSpot Academy

The course will let you learn the building good organic reach for the primary Instagram marketing campaign.

16. Instagram Brand Recognition Course by Sue Zimmerman (CreativeLive)

Sue Zimmerman makes you learn Instagram’s algorithm and how to gain more followers, drive more sales, and boost one’s business.

17. Free Social Media Analytic’s Course for Beginners by Quintly

By completing the course, will enlighten about analytics in social sites to create and approach your content for better engagement and brand awareness. This is very helpful for a digital marketer, brand, or a digital advertising company.

18.  Twitter Video Ads Online Course by Twitter Inc.

If you are working on advertising a video clip, then you must learn how to promote a video to level up your expertise.

19. Introduction to Social Media Advertising by Skillshare

Social media advertising has many aspects like demystify vocabulary, set campaign goals, target audience segments, develop compelling copy and visuals, and optimize campaigns. This course helps you to master them.

Email Marketing Courses

20. Cold Email Masterclass by Mailshake

Using email marketing, a blogger can connect with influencers, build a brand, and help you make money. By tapping into existing cold email best practices and deploying them in a way that’s both efficient and effective. 

21. Email Marketing by Constant Contact 

Helps you learn in planning, design, and track your gathered emails.

SEO Courses

22. Paid Ads by Google

Starting Google Ads can be confusing. With this course, you can initially start with Google’s ad products, Academy for mini,  and you’ll be having byte‐sized lessons. Topics that comprise in this course are programmatic ads, Adwords, double-click, and video ads.

23. SEO Training by Moz by Udemy

Learn SEO tips and tricks with Moz and build your skills in keyword research and link building to site audits and more.

Sales Courses 

24. Inbound Sales Certification by HubSpot Academy

This course helps you learn to grow your sales pipeline, close more leads, and grow your career. 

25. The Art of Sales: Mastering the Selling Process Specialization by Coursera

How can you get your sales on a peak in the most effective ways? It helps you in brand recognition of your firm. This engages more customers and builds support for the various initiatives of a company. 

After you complete the course then, you can grow your business of what you are pursuing now. These skills can be learned for free regardless of any place or time.

Try to invest in yourself, which helps you to take your career to the next level.