Truly Experiences launched a new report dedicated to entrepreneurs in the wedding industry. The report covers the ways in which businesses can profit from the very successful “Game of Thrones” series and its loyal fan base.
Truly Experiences launched a new report on how businesses and entrepreneurs in the wedding industry can profit from the $2.2 Billion “Game of Thrones” (GoT) obsession and its incredible fan base. The extremely successful series is followed by an intensely dedicated fan base, making GoT-themed campaigns and products very profitable.
More information can be found at https://trulyexperiences.com/blog/game-of-thrones-wedding.
The “Game of Thrones” series finale broke the record as the most-watched HBO episode of all time, drawing in 19.3 million viewers across all of HBO’s platforms. With such a staggering viewership, it is estimated that the series makes a profit of roughly $285 million per season.
However, just because the series has ended, this does not mean that the fandom, nor the related revenue, are about to die down. In fact, according to the United States’ Social Security Administration, more than 4 500 babies were named after GoT characters last year.
In addition, the series has also led to a massive boom in GoT tourism, with fans flocking to filming destinations in Croatia, Iceland, Spain, and Northern Ireland. In 2015, Dubrovnik’s mayor told Bloomberg that “Game of Thrones” had driven about half of the city’s 10% annual growth in tourism.
The destination which benefited the most from the GoT fan base is Northern Ireland. A 2018 report found that the show contributes about £30 million to the country’s tourism sector each year.
Thus, though the series has come to an end, smart entrepreneurs and businesses can still benefit from one of the most successful TV series, especially those in the wedding industry.
According to Truly Experiences, the hashtag #GoTWedding has more than 2 400 photos of happy couples paying tribute to their beloved show on Instagram. Couples around the world who appear to be as madly in love with the franchise as they are with each other tend to opt for a GoT-themed wedding.
This is why businesses in the wedding industry are quick to latch on to the trend, supplying everything from bespoke “Game of Thrones” wedding invitations to elaborate dragon-scale cakes. Recently, a couple in Jakarta, Indonesia spent £10,000 to bring their dream of hosting a GoT-themed wedding to life.
With a prequel-series releasing up next year, opportunities for profit will only increase. “Game of Thrones” mania and associated profits are unlikely to die down anytime soon.
Interested parties can find more by visiting the above-mentioned website.