(Newswire.net — August 19, 2019) — Social media is an important role in every marketing advertising strategy. However, organic reach is getting smaller and, luckily, brands have arrived to this conclusion very soon. The point is about targeting your audience, attracting clients and encouraging purchases. Paid strategies are designed exactly to help you do this.
Difficulties may arise at the moment of which network to choose. You may be absolutely sure about LinkedIn and Pinterest, while you may see that your competitors use Twitter and Instagram.
Besides, the choice also depends on your client. How well do you know your audience? Social medias are playgrounds opened for everybody, but main audience for each is a bit different. What do you know about your perfect client: whether it is a man or a woman, how old he or she is, what they like doing when they have free time, how rich they are. There are dozens of criteria and the more detailed picture you get, the better your choice of network will be.
After all, you might have taken something, but it is unlikely to say that all your problems are over. Next stage is to understand what you expect from the network, how to reach it by thinking what to do, when do it. The point of cost is also important. It is never equal to the idea that the more is the better. Sometimes small important things can make it winning, while other investments may turn out nothing but taking money from you.
Social media advertising is different for each platform
One might be tempted by Facebook. It is a common case as this ad network is right to be called a royal one. To her credit, it should be added that the deepest targeting options are offered there. It can’t be said that it is the best place ever, but if you already have some audience – check them on Facebook and work with them.
Instagram is also popular. But this type of platform is more oriented on vivid effect. If you sell lady’s bags or offer makeup trainings – it will be certainly very useful. While others, if they don’t have what to show so often can not succeed there. And, by the way, as relatively young platform, the audience is there younger than on Facebook.
Twitter is also appreciated by those who want to have ad campaign cheaper. However, the power of this network is not so less than Facebook offers. Natural integration and minimum of distraction will be very useful to intensify your presence in online world.
If you produce something for young generation – it is probably the best way to choose Snapchat. Nearly 40% of American teens are there. When we talk about the cost – you will have to pay at least $5 for one geofilter, while other expenses will depend on the goals and scope of your campaign.
Let’s not forget about local social medias you may have in your country as well.
Why media buying will save you?
As you can see, there are too many details you should take into account. The best thing if you have understanding what to choose. When it comes to buying media, it is better to apply to media buyers, they are often called media ad brokers.
The trick is that they represent an intermediary between a brand and a publisher who is ready to offer his advertising space (inventory).
Ad broker can be a private person, advertising network or several of them. Generally, brokerage implies having solid skill and understanding about the platform you want to use and ..lower prices for advertising.
It can be surprising, but nice pricing can be a reason of personal knowledge. There is one more widespread occasion. Ad brokers are tightened by particular obligations to sell media and in case of failure they will be charged by a penalty from publisher’s side. In this case getting back the money you have invested and not being given a ticket, seems to be a good idea.
Some companies prefer hiring special agencies to do this job for them. It doesn’t seem unwise, as you have your time with you to run your business and without wasting your time for learning unknown area. Calculation of investments only is not true as final understanding how much it gave to you is more important.