How AR Is Currently Leading the Immersive Technologies?

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( — September 9, 2019) — The role of immersive technologies is emulating the surrounding physical world by replacing it with digital or simulated world. By doing so, it creates the sense of immersion. The immersive technologies can leverage the 360 sphere. The types of immersive technologies are VR, AR, 360, MR, as well as XR. From what has been aforementioned, we already know, AR or Augmented reality and VR or virtual reality, are the next giant leaps in the world of business and its innovations. The increase in security, productivity, and knowledge due to improvements of human skills converts the techniques in obsessions of employers and managers. AR, the leading immersive technology, is currently taking the world by storm. This is our guide where we are going to narrate about how it is changing the globe.

Medical Training Cases

With the help of AR, anticipations have now become possibilities. We are living in an era where operating MRI equipment is possible and it helps in performing complicated surgeries. The technology behind designing such an instrument holds the potential of AR technology! Not only does it boost the effectiveness and depth of the medical training, but it also helps students understand the technology and its application in the medical purposes. To know more about AR, visit

Design and Modeling

From architecture or construction to interior designing, AR is technically helping the professionals visualize the final products during any creative process. Use of headsets enables architects, engineers, and design professionals step directly into their buildings and spaces to see how their designs might look, and even make virtual on the spot changes. Urban planners can even model how entire city layouts might look using AR headset visualization. Any modeling or designing jobs which involve the spatial relationships are the perfect use case for the AR tech.

Tourism Industry

Technology has gone the whole nine yards in advancing the tourism industry in recent years. But AR presents a huge opportunity for travel brands and agents to give potential tourists an even more immersive experience before they travel. Imagine taking a virtual “Walkabout” Australia before on AR glasses before booking a ticket to Sydney, or a leisurely stroll around Paris to see what museums or cafes you might like to visit. AR promises to make selling trips, travel, and vacations a whole lot easier in the future.

The Retail Industry

In today’s physical retail environment, shoppers are using their smartphones more than ever to compare prices or look up additional information on the products they’re browsing. World famous motorcycle brand Harley Davidson is one great instance of a brand making the most of this trend, by developing an AR app the shoppers can use in-store. Users can view a motorcycle they might be interested in buying in the showroom, and customize it using the app to see which colors and features they might like.

Some other cases where AR tech is used are public safety, entertainment properties, field services, education in the classroom, and more.