(Newswire.net — October 6, 2019) — When you’re trying to raise funds, you know all too well the importance of asking for donations. However, when it comes to peer-to-peer fundraising, your supporters make ask on your behalf. Rarely will all your supporters be expert fundraisers, and it can be a little frustrating that some of them will seem reluctant to do it. Here are a few peer to peer fundraising tips to bear in mind.
Peer to Peer Fundraising Tips
This article outlines a few fundraising skills that you can use to get better fundraising performances out of participants in your campaigns and events. These simple tips will ensure a more successful peer-to-peer fundraising campaign, as well as avoid fundraising mistakes.
Give Some Personal Attention
Leverage your fundraising software to identify those who aren’t self-starters: maybe those who signed up a while ago and haven’t yet raised a thing. An encouraging email to those who are struggling to raise funds will help bring out the passion in them. If your supporters feel like you’re with them and that they’re not alone, they’re more likely to try.
Ask Them to Explain Why They’re Raising Funds
This is a great way to start a conversation, especially on social media. Usually, supporters will have a personal connection with the cause. As such, the story of why they’re passionate about your cause can make the cause hit home with family, friends and coworkers. Making the story personal increases the chances of getting more donations.
Ask Them to Donate to Their Own Campaign
If a fundraising page shows a zero donation, that’s one of the reasons potential donors will give up early. A donation, however small, shows that they’re vested in the cause. Results show that those who self-donate are likely to rise substantially more than those who don’t.
Encourage Them to Ask for Specific Amounts
According to research, asking for specific donation amounts (such as 5, 10, 15, etc), for example, means they’re more likely to raise funds than asking for any amount. Watching the fundraising total rise faster is also a good encouragement to raise more.
Set a Reasonable Goal and Raise It Later
Unattainable goals may prove counterproductive in the long run. You can have your supporters set reasonable goals and then raise it once they have hit the target. Consider asking them to share their success and it will encourage more donations.
Utilizing Email and Social Media
While social media is gaining popularity as a way to fundraise online, emails are still effective at bringing in donations. Ask supporters to post a few updates and send a couple of emails to gain a better understanding of what’s working, so they can focus on that. Your team can post online about local discounts for those who donate, as a way to incentivise donors.
Bottom Line
These peer to peer fundraising tips should help benefit your fundraiser. Because you’re not the one asking, empowering your supporters will make them feel good about your cause and more likely to be active participants. it also helps to encourage them and provide feedback. If your supporters enjoy the process, they’re more likely to be successful at it.