(Newswire.net — October 23, 2019) — A call to action is a device to encourage a definite response in customers or, better yet, an immediate sale. In an age of internet shopping, where consumers can find anything they care to in a few keystrokes, it can seem like this is no longer necessary because your customers will find you and your product if they want it. However, with the huge volume of information consumers are subject to daily, it is now more important than ever that you are able to offer calls to action to encourage them towards your products.
How can calls to action work?
There are many forms of calls to action, many of which you will already be familiar with either due to already executing them, or through having been around them before. Key concepts to work with include the idea of subscribing, signing up, getting started, and the incredibly important appeal of a free trial period, to give the customer time to see if they want to use this service.
Many of the most successful companies in the world put a great deal of time and planning into creating their calls to action. It can be worth learning from their examples. If you offer your customers a free trial period, this is one of the most effective ways to garner interest early on, and can get them accustomed to using your product.
Using calls to action online
Maintaining an active social media presence for your business across different platforms can be one way to ensure you are able to make calls to action which reach the right people. While it is almost universally accepted that companies need some level of presence online, for many companies this amounts to a rarely updated Facebook page. To make your brand stand out why not create a more active social media presence? A mixture of humour looks behind the scenes at your business, and updates about the company’s successes can provide effective content for raising engagement. Once you have an audience engaged it is far easier to help them connect to a call to action.
Consider the role of influencers
Online influencers, who cultivate a following online by sharing their lives with fans and connecting frequently, can make serious money from sponsorship deals. The influencer business model is largely based on calls to action, with influencers informing their audiences what products and services they trust and rely on. Offering free samples to influencers and working out a clear sponsorship agreement can result in them giving a call to action to audiences you would not be able to reach through conventional methods.
Calls to action over the phone
The fastest way of communicating clearly with clients in business is still over the phone. If you are going to be making a lot of calls which contain a call to action, it is worth considering how your phone plan is laid out, so you can maximise the value you get from your phone service for the money you pay for it. If you are looking to reduce costs, 0333 phone numbers could be an option, as they offer increased value for a reduced cost.