How to Use the Social Media to Strategize Your Political Campaign?

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( — November 4, 2019) — Opting for a strategy in order to win the elections is far from being simple and easy, most of the times. And an electoral candidate is, of course, among those, who need to establish a dialogue with the world around. 

Digital marketing for politicians in India happens to be a phenomenon that can make or mar the career/reputation of an electoral candidate to an extent far greater than that of an individual who belongs to any other field of life. 

Use Social Media to maintain a dialogue with the potential voters

Social Media, if put to a smart use, may enable an electoral candidate initiate and maintain a dialogue with the potential voters. Interestingly, a political campaign as conducted by employing the Social Media can result into a far greater number of votes as compared with what the traditional methods of political campaigns might have allowed. 

A well employed political campaign using the Social Media might provide an electoral candidate and the party concerned with:

  1. leverage, 

  2. momentum 

  3. impetus

apart from a number of other advantages. 

How does Social Media score an edge over the traditional ways? 

A growing number of the electoral candidates and the political parties are taking to the Social Media for launching and moving ahead with the political campaigns specifically before and during the elections. A political campaign making use of the Social Media leaves the traditional political campaigns far behind that have been making use of the public appearances, and officially organized debates at various public venues, etc.

How to get the maximum leverage out of a political campaign launched at the Social Media

If you want to get the maximum of the leverage, apart from the momentum and the impetus that your political campaign might gain from the Social Media, your campaigning strategies should be based on the following considerations: 

  1. Start off well: In the initial stages when a political campaign is launched, the electoral candidates, apart from the parties that they belong to need to focus on the short term as well as the long term goals. The initial stages of the campaign usually focus more on the short term goals including: a) Building a positive party and candidate image b) Motivating the people to know more about the candidate’s and the party’s contribution to the well-being of the society c) Location based ads, specifically on the suitable platforms so that Social Media can target the relevant audiences.

  1. Be far sighted: Apart from beating the closest competitor(s) with the most formidable majority that can be thought of, and coming out as a winner, the winning candidate and/or the political party should not forget that they would be required to repeat the same exercise in the next election term. 

Thus, it’s advisable to continue being on the Social Media in an active manner even after being victorious in the elections. The far sighted long term strategies always pay in the long run, for all, including the politicians. 

  1. Understand the potential voter: Apart from understanding the various problems and the requirements of people belonging to various age groups and gender etc., you should also try to understand the right time to approach them on the suitable Social Media platform before the elections. It would help you build the right kind of the base and cultivate trust among the potential voters. 

Besides, it should never be forgotten that the content that you post should always cater to the psyche of the audience that you are going to target. Remember that you have to keep the audience engaged. The better you succeed in your effort, the greater would be the number of the votes cast in your favour during the elections. 

  1. Champion the causes of the potential voters: A voter naturally feels respected when you champion his cause. Thus, your posts and the tweets should voice the opinions of the voters. What does a voter feel needs to be respected by an electoral candidate and his party. How else are you going to win the election? 

  2. Be Responsive: Remember that you have opted for the Social Media for the sake of the political campaign for the elections in order to maintain a dialogue with the audience so that it gets transformed into voters. And a dialogue cannot be maintained unless and until you respond lest it may be converted into a monologue and all your effort invested in launching the political campaign will go down the drain.

While making use of Social Media to devise strategies for your political campaign, it should never be forgotten that Social Media can and does effect the decisions made by the audiences. And the voters form no exception. Besides, there is greater competition at the various Social Media platforms than what might have been anticipated by a political candidate or a party. It’s because Social Media, apart from allowing a responsive and even instant dialogue with the audiences, is also quite economical when compared with the traditional methods of launching a political campaign. 

Thus, a well-considered strategy needs to be applied. Once you devise the strategy well, there is not likely to be a dearth of the voters as huge numbers of visitors, including a large majority of the first timers visit the Social Media platforms nowadays! In case, you don’t have much spare time for social media, you can hire any experienced digital marketing agency to look after your work. Most of the political aspirants use such services nowadays to take edge from their competitors.