(Newswire.net — March 30, 2020) — Brands and businesses have been using social media to engage with audience and to increase awareness. But use of social media to make more sales is also an excellent idea as it is one of the top marketing channels to boost ROI. As businesses are probably investing business money in different marketing channels such as content marketing, email marketing, SEO and PPC, spending a tiny part of your marketing budget on social media marketing can help you get sales rolling incredibly because running social media promotions are cheaper than traditional marketing methods.
In this article, we have gathered some smart ideas to help you generate more sales via social media this year and beyond.
Learn More Before Getting Started
Learning more about social media is always a good idea before you get started or changing an existing social media marketing strategy. Spend enough time to learn latest marketing trends, social media algorithms, audience targeting and marketing tools offered by different social media sites. It is also great to understand and determine the effectiveness of a running social media campaign by measuring KPIs. For instance, keep an eye on things such as likes, comments, shares, profile visits and new followers etc. Most of the platforms offer their own monitoring services like Facebook analytics, that helps you track all the activities made through your Facebook page. Services like Mention, can also be used for real time social monitoring to find out things that work better for your brand or business.
Effectively Utilize Social Media Sales Tools
Couple of years ago, social media was used by businesses and brands for product marketing and to keep the customers engaged with brands. In this advanced era of digital marketing, small businesses and individual sellers are directly selling their products and services over different social media sites like Facebook, Instagram and LinkedIn etc. When it comes to increase sales over social media, it is vital to learn about useful sales tools offered by social media sites you are using. Facebook Buy Now button, Pinterest buyable pins and LinkedIn sales navigator are some of the commonly used sales tools that can help you boost online sales incredibly over social media platforms.Use of these tools help you easily grab attention of your followers to turn them into valuable customers.
Sales Support with Native Chat
Native chatting (also known as conversational commerce) is a superb way to provide potential customers with an automated and personalized communication medium. In this approach, third party chatbots work with basic social media messaging services like Facebook Messenger.Native chat apps come with higher engagement and retention rates and connect customers more directly with brands. Deployment of native chat apps provides your customers with 24/7 sales support and makes sure you will never miss a single online sale.
Leverage User-Generated Content for Social Proof
Social proof is one of the most effective and powerful marketing tools these days. Usually customer reviews are known as social proofs but user generated content or UCG is another popular form of social proof. User generate content includes a review video made by one of your customers, a photo snapped on your café, or product features written and published by a customer on his/her social media profile. You can re-share such social media content on your social media profiles to help potential customers make wise buying decisions.
Create and Post Social-friendly Pictures
Picture can speak a thousand words. In this world of mobile technology, a social media post published with an appealing image is more likely to get better response than a post published with plain text only. When people find interesting visuals while going through their feeds, they are more likely to share within their social circles. In this way, you can effectively get your product, service or business in front of more people. That is the reason, create and post social friendly and interesting pictures related to your business or products to make your content appealing and sharable. There are many online photo editing tools that can be used to create professional looking images for social media campaigns and Canva is one of them.
Publish Useful and InformationalContent
Make useful and informational content an integral part of your social media marketing campaign to keep your followers engaged with your business or brand for longer. When people find something informative and useful over social media sites, they are more likely to share it with their friends and family. In this way, you can get more brand exposure in the form of more post shares and engagement. Social media sites like Facebook and LinkedIn allows you to share long-form posts with your followersand other internet users as such posts also appear in search engine result pages.
Run Social Media Contests
Social media contests not only engage followers with your brand but also provides you with more opportunities to convert followers into valuable customers. When users get something useful free from your brand or business after winning a contest, they are probable of recommending your products or services to their fellows and family members. In simple words, running social media contests enables a brand or business more sales by building strong social media presence.
Increase Exposure of Your Social Media Profiles
Adding social media buttons linking to your different social media profiles to your different digital assets like official website, corporate emails and blog posts, is a great way to get the word out efficiently. It allows online users to easily find your social media profiles in emails, newsletters and blog posts. When you have more followers, you have more opportunities to convert them into valuable and returning customers.
Conclusion
These are some of the useful and most effective strategies small businesses and brands can take on to increase their online sales via social media. Most of the tactics help brands win customer trust and to engage followers directly with the brand even without breaking the bank as above-mentioned social media sales boosting tips are inexpensive and easy to implement as well.