How Are Google Preparing for the Future?

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( — May 5, 2020) —

In the space of a few decades, Google became a household name, with literally billions of online users making use of their varied services, and the flagship of the organisation is, none other than Google Search. So popular is this ultra-efficient search engine that the term ‘Google” is now an accepted verb in the English language, so whenever you have a question that needs answering, you simply Google it.

Complex Algorithms

This is the secret to how their search engine works; type in the keywords, click on ‘search’ and you receive 250,000 results in 0.5 of a second. That’s impressive by anyone’s standards! Clever digital marketing companies hire experts who are very familiar with the inner workings of Google Search, and although some things are a closely guarded secret, a good SEO technician can improve website’s rankings within specific search criteria. There is one such digital marketing company in Australia that is performance based, delivering the promised results, and they have a wide range of specialist services to offer their clients.

Merging with Artificial Intelligence

This has long been a goal of Google; something they have been steadily working towards, and with their mini-robot device called ‘Alexa’, they have already rolled out the first-generation AI devices that are designed to perform specific tasks for their owners. Experts in the field are saying that in the year 2030, many homes will have a domestic device that carries out household duties, and they will be very human-like in appearance.

Global Data Storage

Since the 1990s, Google has been collecting data, which is stored in huge data centres that can be found all over the world, and as far as Google are concerned, data is the most valuable commodity of all, which is why they are always expanding their storage facilities to cope with the rising volumes of data generated by their users. A single data centre would probably be the size of a few football fields, with rows and rows of server banks, all interconnected, creating a massive global data network that holds the data of every single search ever made!

Google Maps

chad kimball maps asks, “Imagine the logistical challenge of mapping the entire planet? Google did this by sending many cars onto the roads recording the footage and all of this is fed into a huge global database, and using Google Maps Street View, you can actually move along streets, looking for a specific location. Google utilises many satellites orbiting the Earth and millions of motorists rely heavily on Google Maps for their deliveries and service calls to customers.

Research & Development

As you would expect with a leading multi-national corporation such as Google, they invest very heavily in R & D, which allows them to plan for the future, and tech gurus are predicting some exciting changes for the Internet and Google will likely play a major role.

We tend to take Google for granted, as just about everyone uses one of their services every day, and the future seems to be very bright for the biggest company in the world.