(Newswire.net — April 17, 2020) — The insurance industry is one of the largest service based sectors in the world.
If you run an insurance company or an insurance broker then lead generation strategies are one of the most important elements of running a profitable brokerage or scheme.
If you don’t keep new clients coming in you’ll end up going backwards.
Tao Digital Marketing are an expert in digital marketing for the insurance industry and have helped a number of top insurance brokers and schemes to gain visibility within the search engines as well as become more prominent in other digital advertising channels.
Tao’s top tips for lead generation
The team at Tao Digital have put together a guide to the best digital channels to utilise when looking to generate quality leads and regular opportunities coming through the pipeline.
You can find these top tips here, Lead generation for the insurance industry; the best channels to utilise.
Some of the top lead generation strategies for insurance?
Paid Social Media
Paying for people to see your brand and the products you provide is a great way to generate brand awareness and if done correctly, sales leads.
Anything you post to your blog or social media channels is always worth promoting via paid social media.
There’s a great guide from Hubspot here too.
Organic Social Media
Using social media to drive new insurance leads can seem like a tough thing when you first start out.
If it’s uncharted territory for you, it can take some time and persistence to build a good quality presence on the platforms.
But over time, if your content is good and targeted at the right audience you will start to see the hard work pay off.
Organic Search
Organic search traffic is fantastic for finding the right sales leads. You can target your content at the people right at the top of the sales funnel.
Meaning if someone reads your content there is a chance they have a problem and need your solution for it.
We’ve spent years creating SEO content for b2b business including insurance companies and can truly say that they create some of the best opportunities you are likely to receive.