How to Display Merchandise to Respect Social Distancing Guidelines

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(Newswire.net — May 23, 2020) —

As the effect of the COVID-19 outbreak touches every corner of the world, businesses continue to invent creative ways to maintain some degree of normality. While businesses re-open or prepare to re-open, it is essential to check on display designs that can ensure customers observe social distancing and encourage purchasing. As a retailer, you need to provide a safe environment for consumers and employees within your business premises. You also need to find ways to make customers feel secure and confident, thus increasing their shopping experience. Here are some of the best social distance guidelines to help facilitate comfort in your store.

 

Manage Queue Lines

 

Keeping social distance has become the new normal. The World Health Organization and government guidelines encourage people to maintain a safe distance from others, especially in crowded areas. Social distancing has become a default behavior to many as they go about their daily routines. For that reason, it can help if you figured out how to manage customer queue lines in your shop. You may need to encourage your customers to respect and observe the required distance. Although customers must respect the recommended social distance, it may not be easy to tell if they are maintaining the required distance or not. To help the situation, you can use decals or tape to mark the spacing on the floor; this can help make customers aware as they queue to be served.

 

Introduce Contactless Payment Methods

 

Coronavirus pandemic seems to have brought about massive changes in the way we conduct our lives and businesses. It means that you need to make valuable adjustments in your shop to remain safe and help protect others. One of the best ways to limit physical contact is to discourage cash payment methods. A recent study by Hanover Research rules out that 2020 will be a year of contactless money transactions. Therefore, you can encourage your customers to embrace chip technology to avoid physical money transactions.

 

Consider Selling Outdoors

 

It would help if you devised means possible to keep customers comfortable and encourage purchasing. For that matter, if your store’s indoor space is squeezed, you can consider extending outdoor spaces. Check on the immediate free spaces in front of the entrance doors, windows, and across the perimeter wall. Displaying your merchandise along these areas can help draw attention to those customers who are less likely to enter into your shop. This also gives you an opportunity at an open space where you can both keep the recommended distance.

 

Use Signage

 

Using signage can help create awareness of whatever is happening around your store. This can help show your potential customers that you are doing things the right way. Furthermore, you can use signage to bring attention to crucial precautions such as amenities, safety requirements, and other upgrades that benefit customers and those working in your store. This move can also show that you are mindful of your customers’ safety and remind your customers how significant their support is during these trying moments. In addition to signage, storefronts can also be a considerable influence on your customers. Be sure to communicate what you are doing to make your customers and employees safe as well as comfortable. For that matter, creating a compelling impression for the exterior signs, views, window displays, facades, and entrance can help attract customers.

 

Limit Capacity

 

Another best way to minimize the possibility of physical contact between customers in your store is to limit the number of visitors indoors. Reducing the number of customers allowed in your shop will enable customers to have extra space to shop around while maintaining the recommended distance from other shoppers. You can even consider requesting customers to queue as they enter your store to help control the customers. Limiting capacity can also help improve customers’ comfort as they shop, thus enhancing their experience. Additionally, it gives your employees a chance to provide the support needed to customers.