(Newswire.net — June 13, 2020) — Every website owner strives to put their website on the first page of Google results. This increases traffic because visitors see your website more. Your website may appear on the first page for Google results. But, it may drop in rank if you ignore certain aspects of your website. If your website’s rank is falling, here are the reasons suggested by Red Search why this is happening.
You are not targeting the right keywords
Your keywords need to be clear, and should also focus on what the website is about. Your website will not rank well if the search engines cannot tell the questions your website is trying to answer. Your website will not rank well if your keywords are not right. Do keyword research for your website, and ensure that you use those keywords in your content.
Your website should build trust
Can people relate to your business or content? Does it answer their questions, and does it target the right people? The information you will provide should not only be about how good your company is, it should also be helpful to your readers. The readers will only trust you when they know that you are in to help them.
Your site loads slowing
The average mobile user only waits around for 3 seconds when loading a page. That means that if your page takes much longer to load, they will leave. After all, there are lots of websites that may offer the same information. You can try a speed test to see your website’s speed.
You are not putting content on your website regularly
You need to publish articles at regular intervals. Ideally, you should publish at least 2 to 3 times a week. When people meet fresh content on your website anytime they visit, they will visit regularly. More content also gives Google to rank your site more. When you publish more, Google will also readjust its crawling timeline, and they will crawl more frequently.
Your website has poor navigation
Do people know where to go when they visit your website? Is the site clean and easy to use? If they cannot find the menu or even return button, they will leave the site. Such sites have high bounce rates, and they affect the website’s ranking.
Your content is not long enough
Many people believe that their audience has a short attention span. Hence, they don’t see a reason for writing long-form content. But, that assumption is wrong. Many people appreciate articles or posts that address all their problems such that they do not need to read several articles. Long-form posts actually address every aspect of the topic.
Lost Links
Your website rankings may be dropping because you may have lost links. There are tools that can help you to check for lost links on your website. Popular tools are Ahrefs and Majestic. Check why they are broken and either replace, retain, or remove them.
Pay attention to these things, and your website’s rank will improve. This also means that your site’s traffic will also increase.