(Newswire.net — July 15, 2020) — Polish Women are choosing natural, handmade products over ones that are traditionally mass-produced.
Consumers are using the power of their purses to direct their dollars towards local fairs and markets that showcase budding cosmetics producers. The common ingredients these producers have are an emphasis on “natural” ingredients, a passion for ecological sustainability and personal touch to the quality of their products.
Although defining a natural product can mean something different to each consumer in the European Union (EU), most budding brands will use a blend of mineral, and vegetable substances, while traditionally mainstream brands will have water-based products that require preservatives.
Consumers worldwide have even turned to permanent forms of makeup, such as microblading, which is a cosmetic tattooing of the eyebrows. Microblading is one of the many in-house makeup procedures that local businesses like Avant Permanent Cosmetics are offering.Taking alternative cosmetics one step further, services like microblading free the consumer from repeat spending on makeup products, in favour of professionally maintained cosmetic services that can last for years.
And because cosmetics are not limited to women’s makeup, but also include hair products and skincare for men and women, the potential for growth is high for these alternative producers and service providers.
Moreover, according to Polish Cosmetics, they are Europe’s 6th largest cosmetics exporter, with made in Poland products being sold in more than 130 countries, and Poles purchasing local Polish brands domestically 50 percent of the time.
Mainstream global brands like Dove or Nivea, which are in the top ten most popular cosmetics brands in the nation, will now be competing with local Polish producers who are offering alternative products, for a slice of the cosmetics market.
Alternative cosmetics and skincare products and procedures have been growing in popularity worldwide, as consumers begin to question the chemical ingredients and animal testing that is widely associated with big box brands.
The number of animals dying from cosmetic testing is in the hundreds of thousands, according to the Humane Society International. Producers are rapidly popping up, touting products that are homemade and experimenting with different mixtures of oils and creams in home-based labs, before expanding their businesses to local markets and professional labs.
Ewa Rusin-Gazda is one such producer, who, an accountant by trade for over 30 years, launched her own products under the brand Domowy Kosmetyk (Homemade Cosmetic).
“When I started four years ago, I went to the first such fair,” Rusin-Gazda is quoted as saying in an article for TFN, “There were about a hundred companies exhibiting. Now there’s even 400 of them.”
Rusin-Gazda and other small, natural cosmetic producers are making their reputation for producing fine products that appeal to the growing awareness that women have regarding what they use to wash and pamper their bodies.