How to Use Your Website as Your Digital Shop Window

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(Newswire.net — July 23, 2020) —

We live in a digital world, and Google processes more than 3.5 billion online searches every day. You’ve got to be searchable to be seen and to survive. 

It’s no longer optional to have an online presence; it’s an essential part of any business. This article looks into the importance of a functional website. It further explores how to maximize your web presence to serve your users best.

Where to Start

A user strategy is the first item to add to your to-do list. To build a functional website that matches your unique business requirements, you’ll need a user experience (UX) strategist. 

While it’s possible to try a DIY version, best practice calls for a specialist that understands your service offering and needs. Find a company that resonates with your requirements. Ask for a list of current clients and case studies to check it out before you commit. 

This doesn’t mean you need a massive budget either. Opt for someone who understands your structure and resources. Create a website that can grow and adapt to your business needs. 

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Why UX is Essential  

According to entrepreneur.com, UX, or user experience is the most important metric you should focus on. It’s closely related to user interface (UI), and the two should not be confused. 

Think of UI as the cosmetics or look and responsiveness of our site. UX is more than just functional and applies a bigger picture view. It entails the entire experience of the user while engaging with your website. 

The best UX designs consider the user in every aspect of their online journey. Top sites are built with the user in mind from the start, which means your prospective clients never wonder what to do next.  

You’ve got to consider flow, navigation, and scrolling versus double taps. Always keep the mobile interface in mind too, here you may need a single touch functionality for handheld devices. Picture the user and whether they’re using one hand or two. 

Clicks to Convert 

Quality content and a clear call to action are synonymous with a reasonable conversion rate. Remember, your end goal here is for the user to click and buy. Your website is your digital shop window, so plainly display your wares to browse. 

Don’t clutter it for the sake of filling space. Add only the essentials like descriptions and costs. Give the option to ‘read more’ and show them how to click and convert. 

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Make Them Stop 

Like a high street shop window will stop a passer-by, admiring what’s inside, a user-centric website will draw your ideal prospects in. Make it worth their while to browse for more and invite them in. 

A positive browsing experience can lead to a quality conversion and returning visits. You’ve got one chance to grab the attention of the passing traffic. Make it count and keep them coming back for more!