(Newswire.net — September 5, 2020) — Sustaining alumni networks can be tasking and, in most cases, seen as a project that requires planning, organization, and execution. The truth is that the connections you need to execute even bigger projects may be found in your alumni and the question on how to build a better community arises.
You may not yet have seen firsthand the value that such connections bring. Yet, your current search shows that you’re looking to explore more options in order to reap the dividends that come from investing in a business alumni network.
Let’s go over some pointers that can help you plan and tackle most of the challenges you might face while you try to build your network from scratch. These pointers will also help if you’re looking to make your already existing network better.
Remember to Plan
Planning is key in the execution of any project aimed at succeeding and staying relevant. Before you plan, know why you have decided to create a business alumni network. Having a purpose will serve as a drive to keep you focused while planning.
Your plan should include details of the benefits you and the members will derive. Amongst other benefits, most alumni networks are sustained because of the opportunities they bring and the expertise the members supply to get the best service for your company or projects.
As the name implies, the “network” is a stream of meaningful connections and relationships to develop and support the brand. So while planning, make sure to consider:
- The goals you need to reach using this platform
- The selection process for new members, that is, the qualifications and conditions for joining the network
- The software and tools to be used once it is set up and the best way to reach out to previous employers or organizations.
Doing these will help set the focus on worthwhile goals that need to be achieved with very minimal distractions and interference.
Invest in Advertising
Remember that investment goes beyond the monetary aspect. You need to make sure that whatever marketing strategy you employ should appeal to potential members and give them a sense of belonging.
Do not wait until you are fully set up to advertise. Instead, put your business alumni network out there, make it known, and be enthusiastic about it.
When potential members see how invested you are in maintaining relationships and even building a network, they will likely be moved to join the train to see the benefits they can enjoy and contributions they can make.
Keep Members Engaged and Share Success Reports
This requires open communication and keeping members in the loop. All essential networking opportunities should be shared, with events slated for times that are convenient for members.
Still, on engagement, you need to share relevant ideas and include ways to get suggestions or general contributions from your alumni network.
Experts believe that using polls and surveys will move members to participate and communicate with others in the group. But this can only be achieved if these polls are relevant to them.
Final Thoughts
Every network thrives on progress reports. So share the achievements and benefits that access to the alumni network has resulted in. This will keep members motivated and energized to do more.
Seize every opportunity to inform both new, old, and exiting/retiring employees about the importance of having access to your business alumni network.