A small business owners beginner’s guide to email marketing has been launched by an online platform dedicated to helping the entrepreneurs of the future through resources, guides, and information.
A new guide to email marketing for beginner’s has been launched with small business owners in mind. Business Online Education (BOE) 24 aims to help the business leaders and entrepreneurs of the future by providing online courses, resources, and information on all aspects of business.
Find out more at http://boe24.com
The newly launched beginner’s guide to email marketing is designed to help small business owners take their company to the next level. The guide says email marketing is one of the most-effective mediums within marketing and offers a high return on investment.
Attractive emails that have been crafted with targeted audiences in mind can catch the attention of potential customers and convert them into paying customers. The guide explains keeping the opt-in process simple is essential for new prospects. Long registration forms can put people off, as can detailed forms.
Incentivizing the registration process can encourage people to sign-up and will provide an opportunity for business owners to showcase their products and services. Incentives can include an eBook or guide, a discount coupon, or voucher off their next purchase.
While many people may fail to consider the position of the registration box, the guide says it matters and can affect the conversion rate. Newsletters with a publishing schedule, whether it is weekly, bi-weekly, monthly, or quarterly are generally well received by subscribers.
Adding a personalized touch or customizing emails can make subscribers feel cared for. This is particularly important if a third-party vendor is being used to send the emails. Creating engaging copy within an email newsletter is one of the best ways to increase sign-ups, rates of engagement, and sales. Images that compliment text are equally important as they can bring the text to life.
In addition, the guide says campaigns should be responsive and consider mobile users. Many people read their emails on their phones while they are on the go. Therefore, newsletters should be tested on mobile applications to ensure they work.
A spokesperson said: “Email marketing is a result-driven marketing strategy for businesses worldwide. Small business owners can benefit from this guide by following the advice provided, which will help them to grow and build their subscriber base.”
To read the guide in full, interested parties are invited to visit the link provided.