(Newswire.net — September 12, 2020) — Traveling around the world as a beauty, fashion, and lifestyle blogger is no easy feat, although it has its perks. This is the case for up-and-coming social media aficionado Maddie Morrison. Having traveled to cities like Amsterdam, Berlin, Madrid, Moscow, Budapest, and many more, she shares her far and wide adventures and inspiration with the rest of the world on Instagram, also collaborating with top brands to develop her career as a social media influencer.
Who is Maddie Morrison?
Born in Wellington, New Zealand, Maddie Morrison started blogging through the website Tumblr when she was 16 years old and started her Instagram account (@maddie_morrison) in 2012 as a way to connect and share her interests with others. In a recent interview she stated what her favorite thing is about blogging, “I think just being able to connect with people from all around the world. I love being able to see other people’s experiences and photos from their travels and adventures! I love seeing people be supportive of each other.” Currently, at 28 years old, Maddie’s reach on Instagram has gradually accumulated almost 20, 000 followers.
Maddie is also multi-passionate and has collaborated with brands in the fitness and wellness industries including Luxe Fitness, Fitazfk, and Freedom Couture. Her favorite collaboration was with a well-known Australian fitness brand where she learned to be accountable and provide real results from her efforts. Being able to share her progression with her followers and receive support was at the heart of why she does what she does. Apart from working with fitness brands, she can also be found lovingly indulging in skincare products, like Loveskin products, on her Instagram feed.
3 Tips Essential to Marketing and Branding Success
From Maddie’s extensive travels, collaborations with other brands, and exposure on social media, she has learned a thing or two about what it takes to reach a level of success when it comes to marketing and branding.
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‘Be Yourself’
Originality and being genuine is paramount to engaging with followers and brands on social media. With so many people on social media, it’s easy to get lost in negative comments or judgments, but it’s important to not compare yourself to others, to go at your own pace, and do what makes you happy.
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‘Be as Organized as You Can Be’
When it comes to large social media followings and extensive brand collaboration the to-do list and schedule will fill up quickly. Staying organized is a surefire way to stay on top of priorities and still connect authentically with others.
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‘Think of the Outside Perception of You’
Self-awareness is important for anyone developing their social media platform; how to portray yourself in terms of comments you make, what you write, and photos you post, as well as how others will perceive you are important considerations.
An outside perspective will help to gain inward clarity, in other words, asking yourself questions to facilitate brand clarity. These include “Would your page interest you if you saw it on Instagram?” and “Would you engage with what you aim to sell or do?”
Maddie Moving Forward
With worldwide travel restrictions in place, Maddie has not been able to travel as much as she wants to, but this hasn’t stopped her from moving forward. She admires other people of influence who use their platforms to address important issues in the world, and as she plans to start her own business one day, she also aims to support local causes she feels passionate about, especially causes related to illnesses on a global scale, and, after losing her father to Leukemia, she strongly relates to the tragedy that Cancer can cause.
One of Maddie’s personal goals is to develop her self-confidence by pushing past holding herself back. As Maddie moves forward in the world, she values time spent with her family and friends and a long-term goal for her one day is to become a mother and have her own family.
Final take
Maddie Morrison is someone who remains grounded in her values of just being herself while connecting and supporting others on social media. She can primarily be found on her Instagram page @maddie_morrison.