(Newswire.net — October 15, 2020) — The rise of esports and gaming culture has boosted with growing icons and personalities. Esports is still in its relative infancy when compared to other traditional sports leagues. Many people are still unaware of its existence, let alone the way this industry functions.
Being relatively new, a lot of teams and people wear multiple hats, and there is not a clear distinction between roles oftentimes. The same esport company could be the right holders to the tournaments and might also be the organizers; they might also be creating content and might also be distributing promotional stuff like bookie-codes.
If you want to make a career in this industry, then here is a crash course into the ecosystem of the esports industry.
Developers and Publishers
Everything begins with the development of games. While the tournament fruition is the beginning, technically, you need a game to host an event. Making a game can be done by the organizing company, or they can license out a game, or they can get a license to some game.
The developing company nowadays hosts their own tournaments for their titles. This brings their game and company more exposure and other benefits associated with it.
Gamers – Single Players and Team Players
Gamers, the end-users, are the most important aspect, because at the end of the day, if no one is playing the game, then there is no point hosting any esport event anyway. With influencer marketing at its peak, it has become a great marketing source for the gaming industry.
Streamers are the ones who bring in more customers since people enjoy watching the gameplay, so they are more likely to pick a game up.
The players need to enjoy the game to then create content for the company through reviews, commentary, analysis, and gameplay streaming.
Esports Event Organisers
The game developing companies aren’t the only ones hosting gaming events. There are third-party companies that plan, organize, and host various tournaments and leagues with the inclusion of many games from many developers.
These events are highly anticipated and see a high number of participants. The coverage of the events is where the money is at, so the rights for the event to be broadcasted is sold.
Exclusivity is what brings the people in, for the streaming platforms as well as the organizers. These events can be watched live as well as on-demand, which makes it easy to be monetized.
Advertising and Marketing
Like every other industry, advertising brings in a good chunk of the revenue. There are various ways for brand deals and sponsorships to take place during an esports event, such as the players wearing brand logos or using equipment from the sponsored.
Product placement, name placement, placement during the highlight reels, etc. depending on whether the brand is a hardware company or software – different settlements can be made.
Final Thoughts
This introduction to the esports ecosystem is not really an in-depth look into what goes on, but it touches on the overall involvement of the big parties. Knowing the sections of the framework, you can target the necessary domain to niche down on your interest and then zone in on what works for you.